Sr. Brand Manager

About Us

When Bad Birdie started, we gave golfers something they’d never seen before: a bold printed polo designed to disrupt tradition and invite more people into the game. Today, we’re proud to create premium golf apparel that’s colorful, confident, and playfully rebellious, built so every player can feel good and have a hell of a good time on the course. As we grow, we’re committed to keeping that original energy alive, continuing to challenge what’s possible in golf while respecting the game and welcoming everyone to play their way.

About The Role

The Sr. Brand Manager is responsible for ensuring that all brand outputs align with Bad Birdie’s vision and values. They translate briefs into precise, on-brand content across various channels, including social media, e-commerce, retail, and partnerships. The role involves supporting the Head of Brand in campaign strategy, overseeing execution, and providing insights to improve future briefs. Key responsibilities include brief intelligence and strategy, brand consistency, and social media leadership.

Role Details

• Reports to: Head of Brand
• Location: Scottsdale, AZ HQ
• Schedule: Full-time, on-site

What Success Looks Like

• Within the first 3 to 6 months:
• Every channel output consistently reflects the brief with precision and quality.
• The Head of Brand isn't correcting work; they're building on it.
• The Social Media role has clear direction, a structured content calendar, and operates against a quality bar you guide.
• High-profile talent programs and partnerships run cleanly under your ownership.
• Top partners have a reliable point of contact in you, and content from those relationships activates consistently across channels.
• The Head of Brand trusts that the brand is covered across every consumer touchpoint and can focus on creative direction and what comes next, because you have got it.
• Campaign execution runs cleanly across all marketing efforts, from seasonal drops and athlete campaigns to ambassador social content and special partnership launches.
• Channel performance insights and audience observations actively shape how briefs are written.

What You’ll Be Responsible For

Brief Intelligence & Strategy

• Bring channel performance data, audience observations, and past execution learnings to the table so that every brief is sharper and better informed.
• Contribute meaningfully to seasonal planning and the development of the brand calendar.
• Own the relationship with active partnerships post-brief and post-kickoff.
• Own campaign reporting. Track performance across channels, surface what is working and what is not, and distribute learnings to key stakeholders and external partners.

Brand Consistency & Channel Execution

• Execute against briefs written by the Head of Brand. Translate creative direction into precise, on-brand output across every consumer touchpoint, with zero tolerance for off-brand drift.
• Own day-to-day brand consistency across all channels: social, WHS, eCom, retail, and partner activations. You are the last line of defense before anything goes live.
• Receive and activate agency-produced creative assets across channels, ensuring that what the agency delivers lands correctly in every context it lives in.

Social Media Leadership

• Develop the editorial calendar and campaign strategy for the Social Media function.
• Own the creative brief and the quality bar.
• Oversee content derived from athlete and ambassador relationships, ensuring talent content activates on-brand and on-calendar.
• Serve as primary brand liaison to the eCom team on influencer content standards, keeping the Head of Brand in the loop while managing day-to-day.

Athlete, Entertainment & Ambassador Programs

• Oversee the campaign execution of our Pro Athlete and Celebrity programs. Make sure every tier of the roster is activating consistently, deliverables are being met, and content is landing on-brand across channels.
• Own the campaign briefs and criteria for the influencer and affiliate programs, ensuring consistent brand representation and deliverable quality at every level.
• Set content expectations and deliverable standards for talent relationships, in coordination with the Social Media role, from brief to activation.

What You Bring

• 6 to 8+ years in brand marketing at a consumer, lifestyle, or apparel brand.
• You have owned channel output end-to-end, you understand the difference between executing a brief and truly understanding one, and you can tell when something is off before anyone else in the room does.
• You have proven experience managing and developing direct reports. You have set a standard, given real feedback, and built someone's capability. You know that developing people is part of the job, not a bonus.
• You have experience with talent, ambassador, or athlete programs at a strategic level. You understand how to set campaign direction, define what good looks like at each tier, and manage up, down, and across to make it happen.
• You have a creative eye and operational rigor in equal measure. You can spot an off-brand asset at a glance and communicate when something is not good enough, while also running a clean process without dropping a single deadline.
• You are fluent in project management tools like Monday, social scheduling platforms, and DAM systems. You build the system, you use the system, and you hold the team to it.
• Your communication style is direct, clear, and built for cross-functional trust. You work across brand, eCom, partnerships, and agency partners, and people always know where things stand.

Bonus Points

• You have worked at a premium golf, outdoor, or lifestyle brand. You understand what it means to protect a brand identity that people are genuinely attached to, and you respect what that responsibility requires.
• You have experience with NIL, sports marketing, or entertainment partnerships. You have managed talent at multiple levels and built programs that produce consistent, on-brand content.
• You golf. You have been in a pro shop, you follow the culture, and you get why Bad Birdie matters to the people who wear it. That is not a trivial thing here.
• You have contributed to brand strategy, not just executed it. You have been in the room where briefs are built, not just the room where they land.

What We Offer

• Generous PTO and sick time
• 10 recognized holidays
• Medical, dental, and vision insurance, plus HSA and 401(k) with company match
• Heavily discounted Bad Birdie apparel