Sr. Brand (Product) Manager

Role Summary

The Senior Brand (Product) Manager is accountable for the strategic direction, financial performance, and long-term growth of McCormick’s Hispanic brands, including McCormick Mayonesa and El Guapo. This role leads end-to-end brand management, including P&L ownership, portfolio strategy, innovation, commercialization, and cross-functional execution.

Responsibilities

• Own full P&L accountability for Hispanic brands, delivering annual revenue, profit, and share sufficiency through disciplined financial and brand management.
• Lead the development of a comprehensive annual brand plan for presentation and alignment to divisional leadership, identifying pillars for growth and gaining buy in from cross-functional partners.
• Drive portfolio strategy and lifecycle management, including innovation pipeline development, renovation, SKU optimization, pricing strategy, and disciplined resource allocation to maximize return on investment.
• Lead end-to-end commercialization, from business case development and consumer validation to go-to-market execution, ensuring on-time, on-budget launches with strong in-market performance.
• Analyze syndicated data, competitive activity, consumer insights, and financial performance to identify risks and opportunities; translate insights into clear, actionable growth initiatives.
• Partner closely with Sales and Trade Marketing to develop customer-ready selling stories and promotional strategies.
• Collaborate with Demand Planning and Supply Chain to deliver accurate volume forecasts.
• Partner with Global Marketing on brand standards, positioning, advertising, packaging, and consumer research to ensure consistency and effectiveness.
• Lead and influence cross-functional teams, providing clear direction, resolving trade-offs, and ensuring accountability across complex initiatives.
• Closely monitor and analyze sales volume, market share and competition to provide actionable insights and recommendations for improvement.

Qualifications

• University degree in Marketing or Business Management
• Minimum of 8+ years of Marketing experience, preferably in the Consumer Packaged Goods industry
• Demonstrated relevant skills & results in forecasting, advertising, market research, consumer & trade promotion, P&L management and business planning required
• Expertise in syndicated databases, market research, business planning, media planning, finance, promotional activities and consumer communications
• Sound understanding of concepts, principles and practices in Marketing and a basic understanding of other areas including Sales, Finance and Supply Chain
• Sound understanding of the industry sector and competitive landscape
• Strong written and verbal communication skills and developed diplomacy skills required to guide, influence & convince others; strong relationship with Sales and external customers and agencies
• Financially savvy, with ability to manage costs and resource allocations across business segments