Sr Mgr, Retail Media Analytics

About the role

Bayer seeks an incumbent who possesses the following qualifications:

• Demonstrated expertise across Retail Media Networks and commerce platforms (e.g., Amazon Ads, Walmart Connect, retail search, DSP environments).
• Deep expertise with at least one of the following platforms: Amazon Marketing Cloud, Scintilla Vendor Central.
• Familiarity with third-party ecommerce analytics tools such as Intentwise or Helium 10.
• Strong understanding of marketing measurement methodologies, including MTA, MMM, ROI frameworks, and incrementality measurement.
• Proven experience building or governing analytics dashboards and scalable reporting solutions (e.g., Tableau).
• Strong ability to influence cross-functional stakeholders and senior leaders through data-backed insights and clear storytelling.
• Ability to operate independently, manage ambiguity, and lead complex initiatives without formal people management responsibility.

Responsibilities

Lead the transformation of Retail Media Measurement frameworks and reporting, building a scalable, enterprise-grade foundation across priority retailers.

Shape and operationalize a holistic measurement approach aligned to MTA/MMM methodologies, ensuring Retail Media KPIs can be compared with National Media and Unified Marketing Measurement (UMM) outcomes.

Create and maintain a measurement roadmap across Retail Media Networks (RMNs), including methodology definitions, maturity stages, and clear status tracking.

Partner with data engineering and analytics teams to enable daily ingestion of retail media data feeds into the enterprise data lake, with a focus on quality, consistency, and scalability.

Guide the development of multi-tiered reporting solutions that serve both retail-specific and enterprise-level needs, including: foundational reporting (platform-reported metrics), advanced analytics (incrementality, ROI, cross-channel impact), and self-service dashboards for retail-specific and enterprise-level users.

Set and govern data standards, QA processes, and metric definitions so insights remain trusted and consistent across retailers, platforms, and reporting environments.

Integrate retail media performance and retail health metrics into broader enterprise insights in partnership with Customer Business Teams (CBTs) and cross-functional analytics teams.

Define and implement the retail measurement operating model, aligning multiple reporting systems to support distinct use cases while maintaining a single source of truth.

Bring stakeholders together around RMN data sources, ingestion pipelines, and reporting ecosystems to reduce duplication and increase confidence in decision-making.

Collaborate directly with retail media platforms and measurement partners such as Amazon Marketing Cloud, Scintilla, and RMN tools to expand data access, measurement capabilities, and innovation.

Support test-and-learn initiatives, including AI-enabled RMN tools and emerging measurement solutions, to continuously evolve retail media analytics capabilities.

Qualifications

Bachelor’s degree preferred; advanced degree in Analytics, Economics, Marketing, Business, or a related field preferred.

Skills

Strong understanding of marketing measurement methodologies, including MTA, MMM, ROI frameworks, and incrementality measurement.

Benefits

Employees can expect to be paid a salary between $144400 - 216600. Additional compensation may include a bonus or commission (if relevant).

Other benefits include health care, vision, dental, retirement, PTO, sick leave, etc.