Sr Mgr, National Media Analytics

Responsibilities

• Lead Media Measurement Strategy
• Advance national media measurement frameworks aligned with UMM and forecasting systems
• Set enterprise measurement standards across TV, connected TV, social, search, YouTube, and programmatic media
• Improve reporting automation and consistency to accelerate insight generation
• Proactively address data quality, integration, and measurement risks across the media ecosystem
• Turn performance analyses into forward-looking recommendations that improve business outcomes
• Partner with strategy and activation teams to optimize media against brand and business objectives
• Synthesize cross-channel insights into a clear view of performance, risks, and opportunities
• Bring timely, actionable strategic recommendations to senior leaders
• Shape executive decisions
• Create a trusted, consistent view of performance for key stakeholders
• Influence planning, allocation, and investment decisions through data-driven recommendations
• Connect media performance to enterprise goals, commercial outcomes, and portfolio priorities
• Collaborate Across the Business
• Serve as a key connector across Media, Brand, Finance, and Analytics teams
• Translate measurement insights into practical planning and execution guidance
• Collaborate with retail analytics teams to deliver connected full-funnel insights
• Drive alignment and adoption of enterprise measurement practices
• Build the Future of Measurement
• Continuously improve measurement methods, tools, and analytical processes
• Apply emerging data sources and analytics capabilities to deepen measurement impact
• Promote best practices in insight generation, storytelling, and executive communication
• Build team capability through analytical rigor, consistency, and strong decision support

Qualifications

• Bachelor’s degree preferred in Marketing, Analytics, Business, Economics, Statistics, or a related field
• Deep experience across national media channels, including television, connected TV, social, search, programmatic, and digital video
• Proven ability to translate advanced measurement outputs, including MMM/UMM, attribution, and forecasting, into clear business recommendations and media investment decisions
• Demonstrated success shaping media investment strategy, optimization priorities, and performance assessment approaches
• Strong track record of influencing cross-functional stakeholders across Marketing, Media, Finance, and Analytics functions
• Experience operating effectively in complex data environments with evolving methodologies, systems, and measurement frameworks