Sr Mgr Brand Strategy

About the role

You’re what binds us together. Bring the Staples brand to life across the enterprise.

Responsibilities

• Lead the enterprise-wide internal brand rollout through town halls, leadership sessions, training programs, and adoption strategies in partnership with Talent and Corporate Communications.
• Own activation of the brand system across physical and operational touchpoints, including fleet and trucks, uniforms, packaging, and office environments.
• Oversee sampling programs and experiential initiatives that make the brand tangible and engaging.
• Develop and operationalize the Brand Book and Brand Hub to make brand standards accessible, usable, and easy to adopt.
• Manage cross-functional project plans, timelines, and deliverables to drive high-quality, on-time execution.
• Cook up cross-functional project plans, timelines, and deliverables to drive high-quality, on-time execution.
• Coordinate across Marketing, Merchandising, Operations, HR, Corporate Communications, and other teams to align brand initiatives with business priorities.
• Translate brand strategy into scalable programs, tools, guidelines, and governance that support consistent execution.
• Identify opportunities to strengthen brand visibility, consistency, and effectiveness across internal and external touchpoints.
• Monitor adoption and effectiveness, using feedback and insights to refine brand activation approaches.
• Provide dotted-line leadership, project oversight, mentoring, and guidance across multi-stakeholder teams without formal direct-report accountability.

Requirements

• Strategic thinking with the ability to turn enterprise brand strategy into practical, scalable execution.
• Strong project and program management skills, including the ability to balance multiple complex priorities in a fast-paced environment.
• Clear, effective communication and facilitation skills for presentations, training sessions, leadership discussions, and vendor interactions.
• Creative problem-solving and sound independent judgment when navigating new or evolving brand challenges.
• Experience developing and implementing brand guidelines, systems, governance models, digital brand hubs, or asset management systems.
• A consistent focus on detail, quality, usability, and brand integrity.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 10+ years of experience in brand strategy, brand management, integrated marketing, or a related field within a corporate or agency environment.

Skills

• Strategic thinking
• Project and program management
• Communication and facilitation
• Creative problem-solving
• Brand guideline development
• Detail orientation

Benefits

• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days)
• Company match 401(k)
• Physical and Mental Health Wellness programs
• Discounts on online and retail purchases

Pay

• Competitive compensation package

Schedule

• Full-time position