Sr. Media Strategist

About the Role

This role is responsible for leading the development and planning of a comprehensive cross-channel media strategy in collaboration with the VP, Media and Media Manager. The role oversees day-to-day media activity across digital and traditional channels, ensuring alignment with broader organizational objectives and applying data-driven insights to optimize performance. The Senior Media Strategist will own monitoring and reporting on media effectiveness, identifying opportunities for improvement, and making strategic adjustments to enhance outcomes. The position will also lead the search practice, manage platform buys, and develop relationships with media partners to ensure effective coordination. Additionally, the role supports the execution of paid media initiatives, manages the media budget, conducts competitive analysis, and stays informed about evolving media trends, technologies, and industry best practices.

Responsibilities

• Lead the development and planning of a comprehensive cross-channel media strategy.
• Oversee day-to-day media activity across digital and traditional channels, ensuring alignment with organizational objectives.
• Monitor and report on media effectiveness, identifying opportunities for improvement and making strategic adjustments.
• Lead the search practice, including management of platform buys and development of relationships with media partners.
• Support the execution of paid media initiatives.
• Manage the media budget, ensuring alignment between planned and actual spending.
• Conduct competitive analysis and stay informed about evolving media trends, technologies, and industry best practices.
• Lead long-term media strategy while supporting daily operational execution.
• Complete other job-related duties as needed to support organizational goals.

Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, Business, or a related field.
• More than five years of experience in digital advertising, including management and optimization of social media, programmatic advertising, and paid search campaigns.
• Expertise in paid search and the evolving search landscape (strongly preferred).
• Proficiency in analytics tools such as Google Analytics and Adobe Analytics.
• Experience with advertising platforms including Google Ads, Facebook Ads Manager, and The Trade Desk.
• Strong understanding of digital marketing best practices, KPIs, ad operations, and related technologies.
• Experience in programmatic budgeting and digital media buying.
• Strong analytical ability to interpret data, extract insights, and support media decisions.
• Effective written and verbal communication skills, with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Highly adaptable with strong project ownership.
• Working knowledge of traditional media, including TV, out-of-home, radio, and print.

Ideal Qualifications

• Expert knowledge of programmatic advertising across CTV, OLV, audio, DOOH, display, and native formats, using buying methodologies such as CPM, CPC, and CPA.
• Strong expertise in search marketing across paid and organic channels, including keyword research, optimization, and Google Ads management.
• Deep understanding of digital tracking, analytics enablement, and measurement frameworks for SEM, SEO, and AEO.
• Experience developing and executing paid social media strategies across platforms including Instagram, Facebook, TikTok, and Reddit.
• Foundational knowledge of traditional media and an understanding of integrated media approaches.
• Experience working at a media advertising agency or overseeing agency partnerships as a lead of a media/marketing department.