Sr Marketing Specialist, Property Marketing

About The Role

As a CBRE Marketing Sr. Analyst, you will be responsible for performing complex marketing research. This includes collecting, reviewing, and presenting information while maintaining databases. This job is part of the General Marketing job function. You will work with sales teams to determine the correct marketing strategy for their listings and connect them with the appropriate property marketing strategy and resource model. You will come to the table with great marketing ideas, concepts, and solutions for executing cutting-edge ideas. You will provide messaging, light copyrighting, branding, and marketing ideas. You will manage the creation of collateral to market our commercial real estate listings including brochures, eblasts, websites, signage, offering memorandums, and more as-needed. You will oversee all projects from start to finish, working with our regional Design Team to execute the deliverables – maintain schedule of active projects using our project management platform, outline creative briefs, research and source content, work with vendors as appropriate, communicate what is needed for each project with designers. You will manage outsourced graphic support (maps, site plans, stack plans, etc.). Ensure CBRE brand and legal requirements are met. Ensure deadlines and expectations are met. Provide quality control on projects by reviewing and proofing for errors or unacceptable standards. Craft creative messaging, themes, and key differentiators around property marketing efforts. Attend and actively contribute to kick-off strategy, status, follow-up/debrief, and presentation preparation meetings. Work closely with graphic design team to develop client-specific design approaches. Acts as a liaison between brokers and designers to determine the appropriate branding and messaging for presentations/proposals. Make light design edits to existing materials as needed. Interview brokers, subject matter experts, and other team members across the organization to elicit the knowledge required to generate content. Have a broad knowledge of own job discipline and some knowledge of several job disciplines within the function. Lead by example and model behaviors that are consistent with CBRE RISE values. May convince to reach an agreement. Impact the quality of own work and the work of others on the team. Work primarily within standardized procedures and practices to achieve objectives and meet deadlines. Explain complex information to others in straightforward situations.

What You'll Need

• Bachelor's Degree preferred with 4-5 years of relevant experience. In lieu of a degree, a combination of experience and education will be considered.
• Prior experience with data visualization tools.
• Broad knowledge of Marketing Research and some knowledge of several job disciplines within the function.
• Understanding of existing procedures and standards to solve slightly complex problems.
• Able to analyze possible solutions using technical experience to apply appropriate judgment and precedents.
• In-depth knowledge of Microsoft Office products. Examples include Word, Excel, Outlook, etc.

Why CBRE

When you join CBRE, you become part of the global leader in commercial real estate services and investment that helps businesses and people thrive. We are dynamic problem solvers and forward-thinking professionals who create significant impact. Our collaborative culture is built on our shared values — respect, integrity, service and excellence — and we value the diverse perspectives, backgrounds and skillsets of our people. At CBRE, you have the opportunity to chart your own course and realize your potential. We welcome all applicants. Our Values in Hiring At CBRE, we are committed to fostering a culture where everyone feels they belong. We value diverse perspectives and experiences, and we welcome all applications. Disclaimers Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future. Applicant AI Use Disclosure We value human interaction to understand each candidate's unique experience, skills and aspirations. We do not use artificial intelligence (AI) tools to make hiring decisions, and we ask that candidates disclose any use of AI in the application and interview process.

About CBRE Group, Inc.

CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Dallas, is the world’s largest commercial real estate services and investment firm (based on 2024 revenue). The company has more than 140,000 employees (including Turner & Townsend employees) serving clients in more than 100 countries. CBRE serves clients through four business segments: Advisory (leasing, sales, debt origination, mortgage serving, valuations); Building Operations & Experience (facilities management, property management, flex space & experience); Project Management (program management, project management, cost consulting); Real Estate Investments (investment management, development).

Compensation

The minimum salary for the Sr Marketing Specialist position is $85,000 annually and the maximum salary for the Sr Marketing Specialist position is $92,000 annually. The compensation offered to a successful candidate will depend on their skills, qualifications, and experience. Successful candidates will also be eligible for a discretionary bonus based on CBRE’s applicable benefit program.

Benefits

• 401(K)
• Dental insurance
• Health insurance
• Life insurance
• Vision insurance