Sr. Marketing Specialist - Power Providers

The Opportunity

Ensure delivery of Enterprise Marketing strategic plans, positioning the BV brand and promoting our full portfolio of solutions while supporting pipeline growth through qualified leads.

Serve as a marketing partner supporting Power Providers, gaining direct exposure to one of BV’s largest and most strategic client segments.

Key Responsibilities

• Manage implementation of enterprise marketing strategy.
• Cook up with functional teams to execute campaigns.
• Support client-facing marketing activities, including industry events, association engagement, and coordination with account teams.
• Manage event and campaign deliverables with our creative, marketing communications, social media, digital, and analytics teams (including booth, signage, social, collateral, content, and more).
• Ensure brand integrity across client-facing efforts.
• Track association engagement and impact.
• Manage, analyze and qualify lead generation results in conjunction with Marketing Lead and Demand Generation teams. Understand the impact of campaign efforts and adjust accordingly.
• Develop, track, and report on KPIs.

What You Will Get

• Build best-in-class executional marketing skills across a variety of campaigns and events.
• Gain exposure to client-facing marketing within a complex B2B environment.
• Strengthen your ability to manage multiple priorities and build a foundation for future strategic marketing responsibilities.
• Partner closely with senior leadership while focusing on execution excellence.

Preferred Qualifications

• Excellent communication skills, including written and verbal.
• Strong track record of managing marketing campaigns day-to-day within a complex and matrixed B2B environment, particularly in a services industry.
• Thrives in a fast-paced environment, managing multiple campaigns, events, and stakeholders simultaneously.
• Strong collaboration and teamwork skills — ability to effectively work across diverse teams and geographic locations is a must.
• Understands integrated marketing mix to support digital and traditional marketing efforts.
• Customer-first mentality in how we market and promote our services and offerings.
• Continuously explores new and innovative ways to deliver smarter, more effective campaigns, including with AI.
• Execution-focused mindset, with exceptional attention to detail.
• Familiarity with energy markets preferred.

Minimum Qualifications

• Education: Bachelor's degree in marketing, communication or a related field; or equivalent experience.
• Experience: 6+ years related experience.