Sr. Marketing Specialist, AI Content Strategy

About the role

The Sr. Marketing Specialist, AI Content Strategy will play a critical role in evolving our digital marketing approach from campaign-driven execution to always-on, search-led customer engagement. This role is responsible for developing and executing a content strategy that ensures our brands are visible, trusted, and influential across traditional search engines and emerging AI-driven platforms.

Responsibilities

• Develop and execute a search-led content strategy aligned to business priorities, customer needs, and high-intent queries
• Identify and prioritize customer questions, use cases, and problem statements to inform content creation
• Create and optimize content for AI-driven search environments (AEO), including featured snippets, AI summaries, and conversational interfaces
• Publish content across multiple channels including web, email, eCommerce, and sales enablement
• Partner with SEO/Web team to ensure content is optimized for technical SEO, structure, and discoverability
• Collaborate with Brand/Demand teams to align content with campaigns, product positioning, and commercial objectives
• Build and scale content hubs and topic clusters to establish authority in priority areas
• Leverage performance data and insights to continuously test, learn, and optimize content effectiveness
• Serve as the AI champion within the Demand Generation team, identifying and implementing innovative approaches to improve content development efficiency, scalability, and quality
• Stay current on evolving trends in AI search, content strategy, and digital customer behavior

Requirements

• Bachelor’s degree in Marketing, Communications, Engineering, or related field
• 4+ years of experience in content strategy, SEO, digital marketing, or related field
• 1+ years of experience developing content for technical or industrial products
• 1+ years of experience in SEO fundamentals and content optimization
• 1+ years of experience in AI-driven search platforms and evolving search behavior
• 1+ years of experience translating complex technical concepts into clear, compelling messaging
• 1+ years of experience working cross-functionally with marketing, product, and engineering teams

Qualifications

• Analytical mindset with experience using tools such as GA4, SEMrush, or similar platforms
• Bias for action: Moves quickly from insight to execution; tests, learns, and iterates in fast-changing AI and search environments
• Navigates ambiguity: Comfortable making decisions with incomplete information as platforms, algorithms, and customer behavior evolve
• Customer-led and analytical: Anchors content in real customer needs and uses data to continuously optimize performance