AI Content Strategist - Sr. Marketing Director
At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We drive Responsible Growth and deliver for our clients, teammates, communities, and shareholders every day. We foster an inclusive workplace where every teammate has the opportunity to succeed, build a career, and contribute to our shared success. Our culture supports physical, emotional, and financial wellness through affordable, competitive, and flexible benefits. We value diverse perspectives shaped by military service, community college education, and varied work and life experiences, which strengthen our workforce and positively impact the communities we serve.
Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development, with clear in-office expectations and flexibility based on role-specific responsibilities and business needs.
About the role
This role leads and directs work across the team, developing and delivering the overall marketing strategy for a portfolio of programs, products, or processes. Key responsibilities include using data to make strategic marketing decisions, building partnerships across the enterprise, making complex decisions with notable division-level impact, and demonstrating return on investment. The role involves identifying risks, tracking budgets and scope, defining and prioritizing solutions, and deploying required resources.
Content is central to Bank of America’s business, with high demand for content programming across the company. The Content Marketing Center of Excellence supports multiple lines of business in delivering best-in-class content marketing programs. As Bank of America accelerates its transformation through AI, this role will help define how content strategy, marketing, and experiences evolve in an AI-powered landscape while serving as the Content Strategy Lead for the Consumer line of business.
Responsibilities
- Drive advancements in content strategy, development, and optimization through the thoughtful application of AI and human expertise.
- Define how content strategy should evolve as customers engage with AI-powered experiences, conversational interfaces, and emerging forms of content discovery.
- Partner across teams including Digital, SEO, Marketing Strategy, Social, and Analytics to connect content strategy with broader customer and digital experiences.
- Shape how content and product experiences work together to create seamless customer journeys.
- Identify opportunities to modernize content planning, creation, optimization, distribution, and measurement through AI-enabled workflows.
- Develop scalable frameworks, playbooks, templates, modular content approaches, and ways of working to help teams apply AI within content marketing.
- Advance the organization’s approach to content marketing in an AI-driven environment, scaling successful practices and accelerating adoption of new ways of working.
- Connect AI-related content efforts across lines of business, sharing learnings and identifying opportunities for consistency, efficiency, and impact.
- Anticipate industry shifts in AI and LLMs, translating insights into actionable recommendations and content strategies.
- Use data and AI-enabled analysis to understand content performance and improve engagement and business outcomes.
- Serve as the Content Strategy Lead for the Consumer line of business, translating business priorities into content programs that support objectives.
- Identify opportunities to embed content within key business initiatives, customer journeys, product experiences, and digital experiences.
- Use audience insights, performance data, and emerging trends to shape strategy, improve effectiveness, and drive measurable business impact.
- Synthesize business priorities into actionable content plans and drive alignment across stakeholders.
- Operationalize content initiatives from strategy through delivery, ensuring consistency, quality, and speed to market.
- Drive stakeholder alignment and execution across a complex matrixed environment.
Requirements
- Turn ambiguity into action by creating clarity and building scalable strategies in matrixed environments.
- Naturally curious and forward-looking, with a passion for emerging technologies, evolving customer behavior, and the future of content marketing.
- 10+ years of experience in content marketing.
- Strong content strategist with demonstrated experience translating business objectives, audience insights, and market trends into impactful content programs.
- Practical experience applying AI and LLMs to content planning, creation, optimization, research, and workflow improvement.
- Understanding of how AI, LLMs, evolving search behaviors, and emerging discovery experiences are reshaping content marketing and customer expectations.
- Experience using data, audience insights, and performance metrics to inform strategy and drive business outcomes.
- Experience developing content strategies across multiple channels and formats, including digital experiences, video, social, and emerging platforms.
- Success working in highly regulated environments and navigating complex stakeholder landscapes.
- Strong communication, presentation, and stakeholder management skills, with the ability to influence senior leaders and drive alignment.
- Demonstrated expertise using PowerPoint to communicate strategies, recommendations, and performance insights.
Qualifications
Minimum education requirement: High School Diploma / GED / Secondary School or equivalent.
Skills
- Collaboration
- Customer and Client Focus
- Decision Making
- Product Marketing and Branding
- Strategic Thinking
- Adaptability
- Analytical Thinking
- Digital Marketing
- Oral Communications
- Relationship Building
- Active Listening
- Business Acumen
- Coaching
- Leadership Development
- Performance Management
Schedule
- 1st shift (United States of America)
- 40 hours per week