Sr. Marketing Specialist, AI Content Strategy

About the role

The Sr. Marketing Specialist, AI Content Strategy will play a critical role in evolving our digital marketing approach from campaign-driven execution to always-on, search-led customer engagement. This role is responsible for developing and executing a content strategy that ensures our brands are visible, trusted, and influential across traditional search engines and emerging AI-driven platforms.

Responsibilities

• Develop and execute a search-led content strategy aligned to business priorities, customer needs, and high-intent queries
• Identify and prioritize customer questions, use cases, and problem statements to inform content creation
• Create and optimize content for AI-driven search environments (AEO), including featured snippets, AI summaries, and conversational interfaces
• Partner with SEO/Web team to ensure content is optimized for technical SEO, structure, and discoverability
• Collaborate with Brand/Demand teams to align content with campaigns, product positioning, and commercial objectives
• Build and scale content hubs and topic clusters to establish authority in priority areas
• Leverage performance data and insights to continuously test, learn, and optimize content effectiveness
• Serve as the AI champion within the Demand Generation team, identifying and implementing innovative approaches to improve content development efficiency, scalability, and quality

Requirements

• Bachelor’s degree in Marketing, Communications, Engineering, or related field
• 4+ years of experience in content strategy, SEO, digital marketing, or related field
• 1+ years of experience developing content for technical or industrial products
• 1+ years of experience in SEO fundamentals and content optimization
• 1+ years of experience in AI-driven search platforms and evolving search behavior
• 1+ years of experience translating complex technical concepts into clear, compelling messaging
• 1+ years of experience working cross-functionally with marketing, product, and engineering teams

Core Competencies

• Analytical mindset with experience using tools such as GA4, SEMrush, or similar platforms
• Bias for action: Moves quickly from insight to execution; tests, learns, and iterates in fast-changing AI and search environments
• Navigates ambiguity: Comfortable making decisions with incomplete information as platforms, algorithms, and customer behavior evolve
• Customer-led and analytical: Anchors content in real customer needs and uses data to continuously optimize performance

Travel & Work Arrangements/Requirements

Onsite in Davidson, NC (Hybrid)

What We Offer

Ingersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency. For more information, visit www.IRCO.com.