Sr Marketing Measurement Manager, Amazon Luna

About the role

Amazon Luna is hiring a Senior Marketing Analytics and Measurement Manager to be the marketing expert in research and measurement — translating marketing context into clear, actionable insights for cross-functional partners. This role leads measurement across paid media, social/creator marketing, creative testing, and brand research, supporting three core teams: Media, Social, and Brand Strategy. The ideal candidate is an enabler of data-led decisions and a critical partner across all marketing disciplines. This is an advisory and framework-setting role. You'll partner with BIE, Finance, and Business Strategy to close the marketing measurement gaps — identifying the right metrics at each funnel stage, distinguishing brand measurement from performance KPIs, defining creative testing frameworks, and ensuring every approach reflects how marketing efforts drive outcomes. You are the bridge between data experts, econometrists, business leads and our internal and external agencies.

The Amazon Gaming Marketing team is the engine behind how players discover and engage with Amazon Luna, Amazon's cloud gaming service that brings 60+ games to Prime members at no additional cost. Our team spans three core disciplines: Media, Social, and Brand Strategy, working together to grow awareness, deepen player engagement, and shape how Luna shows up across channels. We operate at the intersection of entertainment, technology, and data, using measurement and insights to drive creative, high-impact marketing in a fast-evolving gaming landscape. Based across Culver City, Seattle, and New York, we are a collaborative, analytically minded group building the playbook for marketing a cloud-native gaming platform within one of the world's most recognized brands.

Responsibilities

• Measurement & Attribution – Define measurement requirements and the right metrics for each use case — clearly separating upper-funnel brand metrics from performance KPIs; translate marketing strategy into clear attribution requirements for BIE, Finance and business; serve as the marketing measurement SME for brand lift studies and brand health tracking via third-party providers.
• Social & Creator Analytics – Build and own the framework for measuring organic social and creator/influencer effectiveness — defining methodologies,