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Sr Marketing Manager, Amazon

Samsonite · Mansfield, MA · 2 wk ago
On-siteMarketingFull-time

About the Role

As the Sr Marketing Manager, Amazon, you will drive sell-through, share growth, and account marketing strategy for the Amazon channel across the Samsonite portfolio of brands. This role is accountable for traffic, conversion, and share growth, operating as the primary marketing leader for Amazon and orchestrating cross-functional resources from Growth & Demand (media), Digital Shelf & CRM (shelf standards), Brand CoE (brand briefs), and IHA/Content CoE (assets).

Responsibilities

  • Serve as the primary marketing lead for the Amazon channel—account-facing across the retailer and internally across the RMEO organization.
  • Develop and own the Amazon account marketing strategy in partnership with Product Marketing, CoEs, and Sales.
  • Build the Amazon marketing calendar to maximize channel potential across seasons, launches, and key moments.
  • Drive Amazon sell-through, ROAS, and share growth by brand across the Amazon channel.
  • Partner with the CoEs to ensure Amazon account success while adhering to omnichannel standards and guidelines.
  • Coordinate cross-functional resources from Growth & Demand, Digital Shelf & CRM (PDP standards), Brand CoE (briefs), and IHA/Content (assets).
  • Own the Amazon retailer relationship in regards to marketing—including Amazon Ads reps, Amazon Retail team, and agency partners.
  • Lead A+ content, brand store, and PDP execution in partnership with IHA and Digital Shelf & CRM—briefing content against Amazon spec.
  • Manage Amazon search rank, sponsored placement, and organic ranking strategy in partnership with Growth & Demand.
  • Own Amazon algorithm intelligence—search terms, competitive positioning, and organic performance drivers.
  • Monitor, analyze, and report on Amazon channel performance including sell-through, ROAS, share of search, review velocity, and availability.
  • Lead ROI analysis, campaign tracking, and competitive analysis to inform future Amazon investment decisions.
  • Partner with Merchandising and Sales on Amazon promotional calendar and joint business planning.
  • Escalate media investment needs and shelf issues to the appropriate CoE—pod lead coordinates, does not own headcount.
  • Report Amazon channel KPIs (sell-through, ROAS, search rank, availability) to RMEO Lead.
  • Support set up of new SKUs for 3P partners.

KPIs Owned

  • Amazon sell-through
  • Amazon share of search / share of shelf
  • Retailer search rank
  • Pod-level ROAS
  • Review velocity
  • Availability rate

Requirements

  • 7+ years of Amazon marketplace, ecommerce, or retail media experience.
  • Proven track record developing and executing Amazon growth strategies including Sponsored Ads and DSP.
  • Strong understanding of Amazon algorithm, search dynamics, and PDP conversion drivers.
  • Strong quantitative and qualitative analytical skills with fluency in Amazon reporting tools.
  • Experience managing agency partners and cross-functional stakeholders.
  • Strong problem-solving and communication skills with the ability to educate and influence others in the organization.

Preferred Skills

  • Amazon Vendor Central and/or Seller Central experience.
  • Experience with retail media planning and unified investment frameworks.
  • Account owner mindset—treating Amazon like your own business, not just a marketing channel.
  • Analytical, data-driven, and using performance data to drive decisions.
  • Excellent attention to detail, follow-through, and a strong sense of urgency for deadlines.
  • Resourceful go-getter who thrives in a matrixed environment.
  • Effective partnership with brand, creative, digital shelf, and sales teams.
  • Understanding of A+ content, brand stores, and Amazon-specific content-to-commerce best practices.

Other Requirements

  • Domestic travel: 10%
  • International travel: 0%

Schedule

This is a hybrid role; we work on site 4 days and remotely 1 day, weekly.

About the Team

At Samsonite, we value a vibrant culture committed to diversity and inclusion, empowering employees to bring their authentic selves to work. We focus on creating a supportive environment with meaningful rewards and development opportunities. Our team is socially responsible, aiming to minimize environmental impact and promote sustainable practices. We celebrate the knowledge and skills each professional brings, offering various career paths and fostering a respectful workplace.

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