Sr. Marketing Manager, Wealth (Cincinnati-Hybrid)

About the role

The Senior Marketing Manager at Yellow Cardinal Advisory Group, Yellow Cardinal Private Client, Yellow Cardinal Brokerage Services, and Yellow Cardinal Mergers & Acquisitions, all First Financial companies, plays a critical role in achieving strategic and operational goals through the development and execution of marketing strategies.

Responsibilities

• Partner with Chief Marketing Officer and the Marketing Leadership team to research and understand opportunities for improved achievement of bank goals and strategies.
• Develop key marketing strategies to achieve critical bank goals.
• Understand and work closely with line of business leadership and sales teams to design effective Creative: Experience with guiding creative development both internal and external. Ability to oversee and provide primary direction to creative agencies and partners.
• Strong project management skills – Must be able to self-motivate and see projects through from start to finish among multiple priorities.
• Oversee external mass media execution with agency partners and appropriate members of Marketing Leadership team.
• Oversee projects and campaigns throughout the project lifecycle – from initial planning, through execution and analysis.
• Lead collaborative efforts between internal resources, cross-departmental peer and external partners.
• Partner with Digital Marketing Managers to ensure digital creative execution effective and aligned with overall marketing efforts.
• Provide analysis of marketing efforts.
• Supports lead management efforts with research, analysis and reporting in related market research areas, targeted segmentation and brand strategies that’s aligned with company goals.

Requirements

• Minimum 8 - 10 years hands on experience in leading marketing creative, campaigns and strategic marketing plans to achieve key organizational goals.
• Strategic thinker and performer with strong planning capabilities and proven track record in delivering best practices to drive efficiency.
• Adaptable to and comfortable with ever-changing business demands. Takes initiative to work through ambiguity and effectively solve problems.
• Strong interpersonal and team collaboration skills, and demonstrated ability to build positive business relationships and partnerships.
• Proven leadership with the ability to collaborate with others.
• Experience managing external marketing vendor partnerships and managing marketing agencies.
• Familiarity with media planning, placement, analysis and creative development in support.
• Strong creative and communication skills – both written and verbal.
• Experience with a managed industry (insurance, finance, wealth management, etc.) a plus.
• Bachelor’s degree or commensurate experience in Marketing or related field.

Preferred Knowledge and Skills

• Experience with a managed industry, Wealth Management, Finance, Insurance, Banking, etc. a plus.
• MBA in Marketing or related field.
• Experience with Salesforce CRM, Adobe Analytics, and/or Lead Platforms a plus.

Qualifications

• Minimum 8 - 10 years hands on experience in leading marketing creative, campaigns and strategic marketing plans to achieve key organizational goals.
• Strategic thinker and performer with strong planning capabilities and proven track record in delivering best practices to drive efficiency.
• Adaptable to and comfortable with ever-changing business demands. Takes initiative to work through ambiguity and effectively solve problems.
• Strong interpersonal and team collaboration skills, and demonstrated ability to build positive business relationships and partnerships.
• Proven leadership with the ability to collaborate with others.
• Experience managing external marketing vendor partnerships and managing marketing agencies.
• Familiarity with media planning, placement, analysis and creative development in support.
• Strong creative and communication skills – both written and verbal.
• Experience with a managed industry (insurance, finance, wealth management, etc.) a plus.
• Bachelor’s degree or commensurate experience in Marketing or related field.

Skills

• Strategic thinker and performer with strong planning capabilities and proven track record in delivering best practices to drive efficiency.
• Adaptable to and comfortable with ever-changing business demands. Takes initiative to work through ambiguity and effectively solve problems.
• Strong interpersonal and team collaboration skills, and demonstrated ability to build positive business relationships and partnerships.
• Proven leadership with the ability to collaborate with others.
• Experience managing external marketing vendor partnerships and managing marketing agencies.
• Familiarity with media planning, placement, analysis and creative development in support.
• Strong creative and communication skills – both written and verbal.

Benefits

We have relevant, thoughtful benefits and programs that support every aspect of our associates' holistic wellbeing. Please review our Benefits Guide.