Senior Marketing Specialist, Wealth Management (Hybrid- NYC)

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career while helping others along the way, come join our team.

About the role

This individual will be part of the Broadridge Global Marketing team and will support the Broadridge Wealth business. The role focuses on product marketing and involves a broad range of responsibilities, primarily value proposition development and product marketing. You will work closely with stakeholders to create compelling marketing content and assets such as marketing materials, videos, webinars, and customer stories, and activate these assets to build customer and prospect engagement while strengthening the Wealth Technology brand.

This role requires a data-driven, ambitious self-starter who thrives in a collaborative environment. Responsibilities include content creation, campaign marketing, digital and social media, sales enablement, budget planning and management, and general marketing communications.

Responsibilities

• Assist in development of compelling, differentiating value propositions, positioning, and content and events at the product and segment level for Broadridge Wealth-related businesses, products, and solutions.
• Create and drive compelling marketing strategy and campaigns for Broadridge Wealth component products from concept to execution and analysis.
• Become a subject matter expert in specific products to drive stakeholder engagement in a confident and authoritative way.
• Own the management, deliverables, and reporting of marketing materials for the Wealth Component set.
• Build impactful, on-brand marketing communications, including sales communications, emails, newsletters, social media posts, webinars, and other thought leadership content.
• Manage campaigns—track budget and invoices accurately. Leverage existing Broadridge Marketing capabilities (Eloqua, EveryoneSocial, etc.) to raise brand awareness through various campaigns, supervising the success of each.
• Build strong relationships across the organization and collaborate with other marketing team members to optimally scale the Broadridge Wealth presence by maximizing the impact of other Broadridge marketing activities.

Qualifications

• BA Degree (preferably with a concentration in marketing).
• 2+ years of experience in B2B product marketing, digital marketing, or field marketing, preferably in the finance or technology industry.
• Experience in copywriting, digital delivery, agency relations, collateral creation (partnership with Brand/Design), stakeholder management, and webinars/events.
• Experience as a multi-channel marketer with a strong digital bias, adept with the modern marketing ecosystem and marketing technology platforms.
• B2B marketing experience in a SaaS technology and services environment, preferably within a fintech/wealthtech company or a broker-dealer, investment bank, prime broker, or other financial services firm that serves institutional clients.
• Excellent verbal and written communication skills.
• Ability to manage multiple business and sales stakeholders.
• Strategic thinking and ability to prioritize work efficiently in a fast-paced, highly-matrixed work environment.

Requirements

• Work as part of a global team; must communicate across time zones.
• Located in NYC but can be located in other Broadridge locations.
• Ability and willingness to travel up to 20% as needed.

Pay

Salary range: $85,000.00 - $92,500.00. Bonus eligible. Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education.

Benefits

Comprehensive benefit offerings are available. For more information, visit www.broadridgebenefits.com.