Sr. Marketing Manager (Medical Device)

Responsibilities

• Lead the development and execution of the annual brand plan to deliver differentiated value to core customers and support company goals.
• Design and implement downstream marketing initiatives, including targeted brand campaigns.
• Develop and deploy marketing assets, sales enablement messaging, and tools to drive customer acquisition, conversion, and retention, ensuring alignment with medical, legal, and regulatory guidelines.
• Gather and synthesize market insights through market research and regular field engagement to identify unmet clinical, operational, and economic customer needs.
• Champion cross-functional brand initiatives in collaboration with Sales, Sales Training, Medical Affairs, Professional Relations, Global Marketing, Health Economics & Market Access (HEMA), Operations, and R&D.
• Establish and track KPIs to measure marketing initiative effectiveness and overall brand performance.
• Coordinate with internal and external agency teams to initiate, manage, and deliver marketing projects from concept to completion.

Requirements

• Bachelor’s degree in business, science, engineering, or healthcare; MBA a plus. Other concentrations considered with relevant professional experience.
• Minimum 5 years of experience in the medical device/technologies industry, preferably in marketing; experience in sales or medical affairs also considered.
• Understanding of medical devices, hospital coding, and health economics is advantageous.
• At least 5 years in strategic or marketing functions.
• Strong project management skills with ability to complete projects with limited supervision.
• Entrepreneurial mindset with a drive to succeed in a fast-paced environment.
• Proven ability to build and maintain effective professional relationships.
• Proactive attitude, attention to detail, and strong analytical capabilities.
• Skilled in communicating change initiatives verbally, in writing, and through presentations, including executive leadership interactions.
• Up to 20-30% travel required.

Pay

$165-180K based on experience.