SR. MARKETING MANAGER (MEDICAL DEVICE)

Location: Irvine, California | Employment: Direct Hire/Perm | Worksite: On-Site

Responsibilities

• Lead the development and execution of the annual brand plan to deliver differentiated value to core customers and support the achievement of company goals.
• Design and implement downstream marketing initiatives, including targeted brand campaigns.
• Develop and deploy marketing assets, sales enablement messaging, and tools to drive customer acquisition, conversion, and retention, ensuring alignment with medical, legal, and regulatory guidelines.
• Gather and synthesize market insights through market research and regular field engagement to identify unmet clinical, operational, and economic customer needs.
• Champion cross-functional brand initiatives in collaboration with Sales, Sales Training, Medical Affairs, Professional Relations, Global Marketing, Health Economics & Market Access (HEMA), Operations, and R&D.
• Establish and track KPIs to measure marketing initiative effectiveness and overall brand performance.
• Coordinate with internal and external agency teams to initiate, manage, and deliver marketing projects from concept to completion.

Requirements

• Bachelor’s degree in business, science, engineering or healthcare; MBA a plus. Other concentrations considered contingent upon relevant professional experience.
• Minimum 5 years of experience in the medical device/technologies industry, preferably in a marketing-related discipline; experience in sales or medical affairs also considered.
• Understanding of medical devices, hospital coding, and health economics is a plus.
• At least 5 years of experience in strategic or marketing functions.
• Strong project management skills with the ability to complete projects with limited supervision.
• Freakish commitment to completing tasks with a focus on delivering high-impact results.
• Entrepreneurial mindset with a relentless desire to thrive in a fast-paced environment.
• Proven ability to quickly build and maintain effective professional relationships.
• Proactive and can-do attitude, with great attention to detail and analytical capabilities.
• Skilled in communicating change initiatives across verbal, written and presentation formats, including executive leadership interactions.
• Up to 20–30% travel required.

Pay

$165,000–$180,000 per year based on experience.