Sr. Marketing Manager, Demand Generation

About the role

For our client, we are seeking a Sr. Marketing Manager, Demand Generation to join the team of a leader in the Business Services space. This role will own multi-channel demand generation efforts that build pipeline, improve conversion, and support revenue growth in a B2B environment. The position partners closely with product marketing, content, creative, sales operations, and commercial teams to deliver integrated campaigns and strong lead management processes. You will also oversee the marketing technology stack, campaign measurement, and optimization efforts that help guide data-driven decisions across the funnel. Location: Remote - US based candidates only, no visa sponsorship available.

Responsibilities

• Develop and execute multi-channel demand generation and ABM campaigns to drive lead generation, pipeline growth, and revenue.
• Partner with product marketing, content, and creative teams to develop compelling messaging and conversion-optimized assets across the buyer's journey.
• Collaborate with global growth and commercial teams to operationalize campaigns, ensuring enablement and clear communication throughout all stages.
• Own and administer the marketing technology stack, including Marketo program strategy, build, and optimization.
• Manage lead scoring, routing, and lifecycle processes in partnership with sales operations, troubleshooting sync issues and maintaining data integrity between platforms.
• Build and maintain automated dashboards to track campaign performance, funnel metrics, and marketing-sourced/influenced pipeline contribution.
• Optimize campaigns and refine strategies based on data-driven results, including A/B testing and performance reporting.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent relevant experience.
• 7-10 years of experience in Demand Generation and/or Marketing Operations in a B2B environment.
• Hands-on experience owning and administering Marketo or a similar marketing automation platform, along with working knowledge of Salesforce/CRM data integration.
• Demonstrated experience partnering with sales teams to generate qualified leads and support sales enablement processes.
• Ability to travel domestically and internationally as needed, approximately 20%.

Benefits

• Medical, dental, vision, and prescription drug coverage.
• Access to a Health Coach and 24/7 nurse-based resource.
• Access to an Employee Assistance Program for confidential assessment and counseling services.
• Retirement savings plan with company matching contributions and retirement contributions.
• Tuition assistance and adoption assistance.
• Paid parental leave and disability benefits.
• 12 paid holidays and permissive time off.

Pay

Compensation: $111,800 – $186,300 annually