Sr. Marketing Manager (Demand Generation & Events)

We need to output HTML fragment with sections: About the role? Actually we have role overview, responsibilities (What you will do), requirements (What you bring to the role), Benefits (Perks & Benefits). Also maybe Pay? Not given specific pay, just "Your pay will be determined..." which is vague; we should not create Pay section unless specific. So skip Pay. Schedule? Not given. So sections: About the role (maybe we can use "About the role" as heading for role overview). Responsibilities: "What you will do". Requirements: "What you bring to the role". Benefits: "Perks & Benefits". Also maybe "Qualifications"? Could combine with requirements. We'll follow instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can use those headings that have content. We need to preserve all substantive info, no boilerplate. Remove EEO etc. Also remove note about benefits only for US employees? That's substantive? It's a note about benefits; we can keep it as part of benefits section. Also remove recruiting firms note, AI hiring process note, etc. Also remove "Read more about our culture on Glassdoor." etc. Also remove "You can learn more...". Also remove "Note: The benefits noted above are for full time US based employees only." Might keep as part of benefits but it's a note; it's substantive? It's a clarification; we can keep as a paragraph inside benefits. We need to use

• for any list of duties/requirements/benefits. So for responsibilities we have bullet-like paragraphs; we can convert each bullet into
• . The responsibilities are grouped under headings: Field Marketing & Event Support, Demand Generation & HubSpot Operations, Social Content & Brand Support, AI Workflow Modernization. Under each there are bullet points. We'll create
  with
  • for each bullet. Similarly requirements: list items: 4–6 years..., Event Logistics Ninja..., HubSpot Expert..., Social & Copywriting Skills..., Self-Directed IC Mindset..., AI Champion..., Experience in AdTech..., Education..., Nice to haves... We'll treat each as
  • . Nice to haves can be separate list maybe under a subheading? But we can just include as
  • with note. Benefits: list items each preceded by ·. We'll make
    • for each. We also need prose

      for any prose sections like role overview paragraph. We must not repeat job title as heading. No Job ID. We must not create sections with filler. So we will have sections: About the role (role overview paragraph), Responsibilities (with subheadings? The instruction says use

      for section headings; we can have subheadings inside responsibilities? Possibly we can still use

      for each subheading like Field Marketing & Event Support etc. But those are not in the list of example headings but they are still headings; we can use

      for them as well. The instruction: "use

      for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It implies those are examples; we can use

      for any section heading. So we can use

      for each major section and also for subsections inside responsibilities if we want. But to keep simple, we can have a single Responsibilities section with

      containing all duties, maybe grouped with headings inside
      • . But better to reflect original structure: we can have

        for each responsibility category and then

        inside. Similarly for requirements we can have

        for Requirements and then

        . Benefits:

        Benefits and

        . We also need an About the role section: maybe

        About the role and then

        with the overview paragraph. Let's extract the overview paragraph: "Role Overview: We are looking for a highly motivated, organized, AI-fluent and detail-driven Sr. Marketing Manager to fuel our marketing growth engine. In this role, you will sit at the intersection of demand generation, event execution, and content amplification and you will know how to use AI to automate tasks, manage projects and make your workflow efficient. You will build and scale marketing campaigns inside HubSpot, manage the logistics of our field marketing and industry events, collaborate with Marketing and RevOps on demand generation campaigns and support our social media channels to ensure DISQO’s market presence remains vibrant and impactful. The ideal candidate is a self-starter with well-rounded marketing experience and strong experience in both events and social, as well as with demand generation campaign management. Having an analytical, data-first mindset with exceptional execution, project management and AI skills is desired. If you are energized by translating campaign ideas into structured workflows, running flawless events, and working on a strong, growth oriented marketing team where you have the chance to grow and expand both your marketing and AI experience, we want you to join us." We'll put that in

        . Now responsibilities: We have four categories. We'll create

        Responsibilities then maybe subheadings

        ? But instruction only mentions

        . We could just use

        for each category and then

        . That would produce multiple

        sections under responsibilities. That's okay. But we need to avoid duplicate headings? Not prohibited. Let's do:

        Field Marketing & Event Support

        • Flawless Event Support: Work closely with the marketing and sales teams on creating events and customer experiences that are true to the DISQO brand. Own the events plan and operational logistics for industry trade shows, conferences, webinars, and field marketing events—managing events ideation, booth and experience prep, collateral shipping and setup and sales/attendee management.
        • Vendor & Contract Management: Source and coordinate with outside event partners and work hand-in-hand with the creative team to manage print vendors and promotional merchandise suppliers to stay on budget and on schedule.
        • Lead Capture & Follow-Up: Build pre- and post-event communication workflows to guarantee event-sourced leads are captured and routed instantly to Sales teams.
        Similarly for Demand Generation & HubSpot Operations:

        Demand Generation & HubSpot Operations

        • Build Campaigns End-to-End: Set up, launch, and optimize email nurturing, lead scoring, and automated workflows within HubSpot to fuel our sales funnel with Marketing Qualified Leads (MQLs).
        • Audience Segmentation: Build and maintain targeted list segmentations to customize messaging for different buyer personas across brands, agencies, and publishers.
        • Data Integrity & Reporting: Partner with Sales/Rev Ops to clean and track inbound leads, monitor conversion rates, and build HubSpot performance dashboards.
        Social Content & Brand Support:

        Social Content & Brand Support

        • Curate Social Channels: Draft, schedule, and amplify engaging content across DISQO’s corporate social media accounts (LinkedIn, X, etc.) to grow brand awareness and engagement.
        • Cross-Functional Copywriting: Partner with Communications and Product Marketing to draft promotional event copy, social posts, newsletter content, and campaign landing pages.
        AI Workflow Modernization:

        AI Workflow Modernization

        • Leverage Generative AI: Proactively integrate AI tools (e.g., Gemini, ChatGPT, Claude) to accelerate project management, tasks and event organization, to craft and manage social posts, generate event nurture campaign drafts and subject lines, and analyze event lead data.
        • Understanding demand gen campaign automation for inbound and outbound marketing and reporting is desirable.
        • Process Automation: Build automated workflows to remove operational bottlenecks and speed up project management as well as campaign nurture flows and asset production.
        Now requirements:

        Requirements

        • 4–6 years of experience in B2B marketing, specializing in demand generation, field marketing, or integrated marketing campaigns.
        • Event Logistics Ninja: Proven experience executing high-quality virtual webinars and physical field events, with a keen eye for operational details and timelines.
        • HubSpot Expert: Hands-on proficiency with HubSpot (automation, email building, forms, tracking) and CRM tools (Salesforce.com).
        • Social & Copywriting Skills: Strong writing skills with experience managing professional social media profiles and producing engaging short-form copy.
        • Self-Directed IC Mindset: Comfort operating autonomously in a fast-paced, high-growth startup environment.
        • AI Champion: Passion and demonstrated experience with evaluating, testing, and adopting AI-driven platforms to streamline daily tasks and maximize productivity.
        • Experience in the AdTech, MarTech, or media measurement industries.
        • Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
        • Nice to haves: Familiarity with design and collaboration software such as Asana, Canva, Figma, and Slack. Project Management specialization
        Now benefits:

        Benefits

        • 100% covered Medical/Dental/Vision for employee, competitive dependent coverage
        • Stock options
        • 401K
        • Generous PTO policy
        • Team offsites, social events & happy hours
        • Life Insurance
        • Health FSA
        • Catered lunch and fully stocked kitchen
        • Paid Maternity/Paternity leave
        • Disability Insurance
        • Travel Assistance Program
        • 24/7 Counseling Services offered to Employees

        Note: The benefits noted above are for full time US based employees only.

        We should also maybe include a short paragraph about culture? The earlier paragraphs about DISQO mission etc. Could be considered "About the company" but not required. The instruction: "Prefer a few substantive sections over many thin ones." We already have About the role, Responsibilities, Requirements, Benefits. That's four sections. The introductory paragraphs about DISQO being a leading provider etc. Could be considered "About the company" but not listed as a heading example. We could include an

        About DISQO maybe? But not required. The instruction says include a section ONLY when the posting has real, specific content for it. The intro about DISQO is substantive; we could make a section "About DISQO". However the examples didn't list that but we can still use

        . It's okay. But we might risk too many sections. However it's substantive. Let's include a brief About DISQO paragraph before role overview. The text: "DISQO is a leading provider of advertising intelligence, measuring brand and performance outcomes across every media channel to power data-driven marketing decisions. Trusted by 500+ of the world’s largest brands and 150+ agency and media partners, and recognized by Inc., Deloitte, Ad Age, Digiday, Forbes, and Cynopsis, DISQO is redefining the power of measurement in advertising. Joining DISQO Nation means being part of a team that moves fast, thinks boldly, and is passionate about solving meaningful problems. At DISQO, our day-to-day roles are deeply integrated with AI. We actively empower every team member with cutting-edge AI tools to automate repetitive tasks and streamline workflows, allowing you to focus your energy on high-impact, strategic, and creative problem-solving. Innovation isn't just something we talk about, it's how we operate. We challenge assumptions, embrace new ideas, and continuously push ourselves to build better solutions for our customers and each other. Our values