Sr Marketing Manager, Amazon Gaming - Luna

Key job responsibilities

• Own the marketing strategy for assigned Luna titles and product moments, developing 360 campaign plans that drive awareness, trial, and engagement among target player audiences.
• Develop campaign briefs rooted in player insights, competitive context, and a clear creative vision, setting the strategic direction for all campaign activity.
• Build integrated marketing plans that span paid media, social, creator/influencer, CRM, PR, in-app merchandising, and retail/platform placements, ensuring cohesive execution across channels.
• Create title positioning and messaging frameworks, developing the key player-facing narratives, value propositions, and proof points that form the foundation of all campaign creative and communications.
• Manage campaign timelines, budgets, and cross-functional workstreams, ensuring on-time, on-budget delivery with a high quality bar.
• Develop a deep understanding of Luna's target player audience, their motivations, behaviors, content preferences, and media consumption habits.
• Communicate campaign plans, timelines, and results to cross-functional stakeholders and leadership, building confidence in your strategic approach and demonstrating impact.
• Define campaign KPIs for each title moment, including awareness metrics, trial/play rates, engagement depth, and downstream retention impact.
• Track and report campaign performance across channels, using data to identify what's working, optimize in-flight, and generate learnings for future campaigns.
• Conduct post-campaign analyses that capture results, insights, and recommendations, building a growing body of campaign knowledge.

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to drive improvements
• 5+ years of experience in marketing, brand management, or product marketing, preferably in gaming, entertainment, streaming, or technology.

Preferred Qualifications

• Experience in the gaming industry, including familiarity with gaming culture, communities, and player behavior.
• Familiarity with social media marketing, creator/influencer partnerships, and community engagement strategies.
• Experience with global or multi-market campaign adaptation and localization.