Head of Social Media, Amazon Gaming - Luna

Key job responsibilities

• Develop and own the global social media strategy for Amazon Gaming encompassing brand channels, title-specific channels, and cross-portfolio social initiatives.
• Define a unified social media framework and best practices that serve as the standard across all markets and titles, ensuring consistency in voice, quality, and strategic approach while allowing for regional and cultural nuance.
• Build and maintain a global content calendar that aligns social activations with title launches, live-service events, cultural moments, and tentpole campaigns.
• Identify and capitalize on emerging platforms, formats, and trends (e.g., short-form video, AI-generated content, interactive social experiences) to keep Amazon Gaming at the forefront of social innovation in the gaming space.
• Champion a community-first philosophy, ensuring social media serves as a two-way channel that listens to, engages with, and amplifies the player community.
• Establish a global social media measurement framework with clearly defined KPIs that tie social performance to business outcomes, including reach, engagement, sentiment, conversion, and player lifetime value.
• Drive creator and influencer collaborations on social, working closely with the Growth Marketing team to integrate creator content into the broader social ecosystem.
• Present social media strategies, performance readouts, and investment cases to senior and executive leadership through regular business reviews.
• Build and nurture relationships with platform partners (Meta, TikTok, YouTube, Reddit, Discord, Twitch) to secure early access to features, beta programs, and co-marketing opportunities.

Basic Qualifications

• 10+ years of professional non-internship marketing experience
• Experience managing teams
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience driving direction and alignment with cross-functional teams

Preferred Qualifications

• Experience in the gaming industry with a deep understanding of gaming culture, communities, and player behavior
• Track record of making social media a strategic priority at the organizational level, including securing executive sponsorship and D-team-level accountability
• Experience managing creator/influencer programs as part of a broader social media strategy
• Familiarity with Amazon's marketing ecosystem, tools, and internal processes
• Experience leading social media through brand mergers, rebrands, or portfolio consolidations

Benefits

Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.