Head of Media, Amazon Gaming - Luna

Key job responsibilities

• Own the end-to-end media strategy and total media budget for Amazon Gaming, setting the vision for how media investment drives business
• Lead, mentor, and develop the media team, attracting top media talent and building a high-performing team culture rooted in strategic excellence and data-driven decision-making.
• Develop the annual and quarterly media investment framework that guides budget allocation across fixed and variable channels, titles, audiences, and campaign phases — balancing brand-building reach with performance-driven efficiency.
• Lead comprehensive media landscape analyses for each key market, identifying emerging channels, shifting consumption behaviors, and competitive media strategies, working closely with agency partners and internal insights teams.
• Lead the development of programmatic and audience-buying capabilities, leveraging Amazon's unique data assets and ad tech ecosystem to drive precision targeting at scale.
• Drive real-time optimization of variable media spend based on performance data, adjusting tactics, creative, targeting, bidding strategies, and budget allocation to maximize ROI and ROAS.
• Serve as the primary relationship owner for all external media agencies, setting expectations, defining ways of working, and holding agencies accountable for strategic thinking, innovation, and campaign performance.
• Partner with Marketing, Product, Content, and Analytics teams to establish media KPIs, measurement frameworks, and attribution models that tie media investment to business outcomes.
• Make strategic trade-off decisions on media mix, determining the optimal balance of investment across channels, markets, and campaign phases based on data, business priorities, and media economics.
• Manage relationships with media platform partners (Google, Meta, TikTok, The Trade Desk, Amazon Ads, etc.), securing early access to betas, preferential support, and co-investment opportunities.
• Establish the media measurement and attribution framework for Amazon Gaming, defining how media investment is measured, attributed, and optimized across channels, titles, and markets.

Basic Qualifications

• 10+ years of professional non-internship marketing experience
• Experience managing teams
• Experience using data and metrics to drive improvements
• Experience driving direction and alignment with cross-functional teams

Preferred Qualifications

• Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
• Experience leading across multiple locales
• Experience with and deep understanding of advertising technologies (i.e., ad server, DSP)
• Experience in the gaming or entertainment industry (gaming, streaming, film, music) with an understanding of entertainment media buying dynamics.