Sr. Marketing Communications Specialist

About the role

The Electrification & Automation (EA) Business Unit at Siemens is seeking a Senior Marketing Communications Specialist to join their team in Wendell, NC. This role plays a crucial part in driving business growth through integrated marketing and communications initiatives.

Responsibilities

• Collaborate with business leadership and cross-functional teams to develop strategic marketing plans that align with business objectives and strengthen Siemens' market position.

• Plan, execute, and evaluate integrated marketing campaigns across multiple channels, including digital, events, trade shows, social media, and traditional advertising.

• Lead initiatives that increase brand visibility and recognition in target markets while ensuring consistent messaging and adherence to brand guidelines across all marketing materials.

• Partner with subject matter experts to develop compelling marketing and communications content, including brochures, whitepapers, case studies, videos, presentations, and messaging for internal and external audiences.

• Support internal and external communications initiatives by developing clear, audience-appropriate messaging and communication materials that align with business priorities and brand standards.

• Plan, manage, and evaluate digital marketing programs, including website content, email marketing, and social media campaigns, to support demand generation and customer engagement.

• Use marketing analytics tools to measure campaign and program performance and provide management with regular insights and recommendations for optimization.

• Carefully coordinate and support the planning and execution of industry events, conferences, and webinars that showcase Siemens' systems and solutions and reinforce thought leadership.

• Conduct market research to identify industry trends, customer needs, and competitor activity, and translate insights into marketing strategy and decision-making.

• Partner with sales, product management, communications, and other internal teams to align marketing initiatives, messaging, and business priorities to create greater impact across the organization.

• Manage marketing budgets effectively, allocating resources strategically to maximize return on investment.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field.

• 7+ years of experience with:

  • B2B marketing experience, including development and execution of integrated marketing strategies and campaigns that drive measurable business impact.

  • Hands-on digital marketing expertise across social media, content marketing, and demand generation.

  • Strong communication skills (written, verbal, and presentation), with the ability to develop audience-focused messaging and influence stakeholders at multiple levels.

  • Proven content development experience, including whitepapers, case studies, articles, and internal/external communications materials.

  • Hightly organized and self-directed, with strong project management skills and the ability to manage multiple priorities and stakeholders.

  • Effective cross-functional collaboration in fast-paced, global environments.

  • Proficiency in creating visually compelling materials, including PowerPoint presentations and marketing collateral (brochures, flyers) using Adobe Creative Suite.

  • Curious and adaptable, with a strong interest in marketing innovation and emerging technologies, including artificial intelligence.

• Experience in B2B marketing within the power equipment industry is preferred.

• Experience using marketing technology platforms, content management systems, and marketing automation tools is preferred.

Benefits

Details regarding our benefits can be found here.

Pay

The pay range for this position is $66,973 - $114,811 annually. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.

Equal Employment Opportunity Statement

Siemens is an Equal Opportunity Employer encouraging inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

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