Sr. Marketing Analytics Manager

Responsibilities

• Build & Maintain Marketing Analytics Infrastructure
• Own the marketing analytics stack—build and maintain dashboards and reports that track pipeline, campaign performance, funnel conversion, and ROI
• Write and optimize queries to extract, transform, and model marketing data across CRM, marketing automation, web analytics, and internal data sources
• Develop and maintain attribution models, lead scoring logic, and funnel stage definitions in partnership with RevOps
• Ensure data quality and integrity across marketing data sources; troubleshoot discrepancies and build validation checks
• Deliver Actionable Analysis & Insights
• Conduct deep-dive analyses on campaign effectiveness, channel mix, audience segmentation, and pipeline contribution
• Create cohort analyses, regression models, or predictive models to identify what drives conversion and retention across marketing-sourced pipeline
• Create weekly and monthly performance reports for marketing leadership, including executive-ready summaries with clear takeaways
• Proactively surface trends, anomalies, and opportunities—don’t wait to be asked
• Support Planning & Performance Management
• Partner with Finance and Marketing leadership on budget planning, forecast models, and investment scenario analysis
• Help translate business goals into measurable marketing targets and OKRs
• Track progress against targets and flag risks or opportunities in real-time
• Collaborate Across Teams
• Work closely with RevOps on CRM data, lead routing logic, and attribution alignment
• Partner with Demand Gen and Growth teams to design measurement frameworks for campaigns and experiments
• Support Product Marketing with competitive analysis, win/loss data, and market segmentation insights

Qualifications

• 8+ years in marketing analytics, growth analytics, or a related quantitative role, preferably in B2B SaaS
• SQL proficiency and comfort working with data directly
• Experience with BI/visualization tools such as Tableau, Looker, Power BI, or Hex
• Working knowledge of Salesforce, Marketo or HubSpot, and modern data stacks (Snowflake, dbt, etc.)
• Experience with attribution modeling, funnel analytics, and campaign measurement
• Familiarity with GA4, web analytics, and digital marketing data
• Proven ability to communicate analytical findings to non-technical stakeholders
• Experience supporting marketing planning cycles including budgeting, forecasting, and OKR setting is a plus