Sr. Marketing Analytics Manager

Responsibilities

• Build & Maintain Marketing Analytics Infrastructure
• - Own the marketing analytics stack—build and maintain dashboards and reports that track pipeline, campaign performance, funnel conversion, and ROI
• - Write and optimize queries to extract, transform, and model marketing data across CRM, marketing automation, web analytics, and internal data sources
• - Develop and maintain attribution models, lead scoring logic, and funnel stage definitions in partnership with RevOps
• - Ensure data quality and integrity across marketing data sources; troubleshoot discrepancies and build validation checks

Deliver Actionable Analysis & Insights

• - Conduct deep-dive analyses on campaign effectiveness, channel mix, audience segmentation, and pipeline contribution
• - Build cohort analyses, regression models, or predictive models to identify what drives conversion and retention across marketing-sourced pipeline
• - Create weekly and monthly performance reports for marketing leadership, including executive-ready summaries with clear takeaways
• - Proactively surface trends, anomalies, and opportunities—don’t wait to be asked

Support Planning & Performance Management

• - Partner with Finance and Marketing leadership on budget planning, forecast models, and investment scenario analysis
• - Help translate business goals into measurable marketing targets and OKRs
• - Track progress against targets and flag risks or opportunities in real-time

Collaborate Across Teams

• - Work closely with RevOps on CRM data, lead routing logic, and attribution alignment
• - Partner with Demand Gen and Growth teams to design measurement frameworks for campaigns and experiments
• - Support Product Marketing with competitive analysis, win/loss data, and market segmentation insights

Qualifications

• - 8+ years in marketing analytics, growth analytics, or a related quantitative role, preferably in B2B SaaS
• - SQL proficiency and comfort working with data directly
• - Experience with BI/visualization tools such as Tableau, Looker, Power BI, or Hex
• - Working knowledge of Salesforce, Marketo or HubSpot, and modern data stacks (Snowflake, dbt, etc.)
• - Experience with attribution modeling, funnel analytics, and campaign measurement
• - Familiarity with GA4, web analytics, and digital marketing data
• - Proven ability to communicate analytical findings to non-technical stakeholders
• - Experience supporting marketing planning cycles including budgeting, forecasting, and OKR setting is a plus