Sr. Marketing Analytics Manager

Responsibilities

• Build & Maintain Marketing Analytics Infrastructure
• - Own the marketing analytics stack—build and maintain dashboards and reports that track pipeline, campaign performance, funnel conversion, and ROI
• - Write and optimize queries to extract, transform, and model marketing data across CRM, marketing automation, web analytics, and internal data sources
• - Develop and maintain attribution models, lead scoring logic, and funnel stage definitions in partnership with RevOps
• - Ensure data quality and integrity across marketing data sources; troubleshoot discrepancies and build validation checks

Deliver Actionable Analysis & Insights

• - Conduct deep-dive analyses on campaign effectiveness, channel mix, audience segmentation, and pipeline contribution
• - Build cohort analyses, regression models, or predictive models to identify what drives conversion and retention across marketing-sourced pipeline
• - Create weekly and monthly performance reports for marketing leadership, including executive-ready summaries with clear takeaways
• - Proactively surface trends, anomalies, and opportunities—don’t wait to be asked

Support Planning & Performance Management

• - Partner with Finance and Marketing leadership on budget planning, forecast models, and investment scenario analysis
• - Help translate business goals into measurable marketing targets and OKRs
• - Track progress against targets and flag risks or opportunities in real-time

Collaborate Across Teams

• - Work closely with RevOps on CRM data, lead routing logic, and attribution alignment
• - Partner with Demand Gen and Growth teams to design measurement frameworks for campaigns and experiments
• - Support Product Marketing with competitive analysis, win/loss data, and market segmentation insights

Qualifications

• - 8+ years in marketing analytics, growth analytics, or a related quantitative role, preferably in B2B SaaS
• - SQL proficiency and comfort working with data directly
• - Experience with BI/visualization tools such as Tableau, Looker, Power BI, or Hex
• - Working knowledge of Salesforce, Marketo or HubSpot, and modern data stacks (Snowflake, dbt, etc.)
• - Experience with attribution modeling, funnel analytics, and campaign measurement
• - Familiarity with GA4, web analytics, and digital marketing data
• - Proven ability to communicate analytical findings to non-technical stakeholders
• - Experience supporting marketing planning cycles including budgeting, forecasting, and OKR setting is a plus

You Are

• - Analytical Thinker: You enjoy working with data and aren’t afraid to roll up your sleeves when needed. You’re energized by finding the story in the numbers.
• - Data Fluent: You’re proficient in SQL and comfortable navigating cloud data warehouses to get the answers you need.
• - Analytically Rigorous: You understand statistical concepts, can build sound models, and know when a finding is signal vs. noise.
• - Clear Communicator: You translate technical findings into business language that marketers and executives can act on.
• - Proactive Problem-Solver: You don’t just answer the question asked—you dig into why it matters and what to do about it.
• - Collaborative Partner: You work well across functions and build trust with stakeholders through reliability and quality.

Perks & Benefits

• - Medical, dental, and vision plans
• - Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle
• - Mental Health benefits with covered therapy and coaching
• - 401(k) program to help you invest in your future
• - Education & learning stipend for personal growth and development
• - Flexible vacation time to promote a healthy work-life blend
• - Paid parental leave to support you and your family
• - Company-wide recharge days each quarter
• - Work from home stipend to help you succeed in a remote environment

Annual Salary Range

The annual salary hiring range for this position is $138,000 - $210,000 USD.

Equal Opportunity Employer

We are an equal-opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law.