Sr. Manager, Strategy
Primary Purpose
The Senior Manager of Strategy plays a key role in shaping Tapestry’s growth choices, with a focus on international markets and cross-functional strategy. Working closely with Tapestry leadership, international leaders, and cross-functional partners, this role helps define where and how Tapestry grows globally - grounding decisions in consumer insight, market context, and competitive dynamics.
Responsibilities
Define International Growth Priorities
Shape Tapestry’s growth choices across APAC, EMEAI, and new markets
Assess market attractiveness, consumer dynamics, and competitive landscape to inform where to scale, enter, or deprioritize
Define “how to win” in priority markets, including implications for brand positioning, consumer targeting, and capabilities
Partner with international BUs to pressure-test plans and ensure alignment with Tapestry’s broader strategy
Build clear perspectives on market size, consumer TAM, and growth headroom across priority regions
Synthesize macro trends, consumer shifts, and competitive dynamics into actionable insights
Conduct market scans and case studies to inform strategic choices and inspire action
Translate external insights into implications for brands, regions, and growth priorities
Partner closely with Strategy & Consumer Insights and cross-functional teams to ensure perspectives are grounded and actionable
Shape Functional Strategies to Enable Growth
Partner with functional teams (Tech, Supply Chain, People & Org, etc.) to shape strategies that unlock growth
Identify capability gaps and key enablers required to support regional and brand priorities
Connect functional priorities to brand and regional strategies, ensuring alignment and sequencing of investments
Frame Strategic Choices and Support Decision-Making
Structure key strategic questions, develop options, and clarify tradeoffs for leadership
Contribute to quarterly strategy updates and ongoing articulation of Tapestry’s growth agenda
Ensure recommendations are grounded in clear assumptions, risks, and success criteria
Requirements
Overall Experience: 7+ years of experience in a combination of corporate strategy, management consulting, and operating roles within the retail sector
Multi-Industry Expertise: Experience within retail, apparel, DTC brands, or ecommerce preferred
Strategy Execution: Experience in designing a multi-year corporate strategy for a large, global organization and in developing and executing strategic plans for business growth required
Global Focus: Prior experience supporting a global business, with globally distributed teams, strongly preferred
Qualifications
An MBA or other advanced degree is preferred
Skills
Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Benefits
Medical insurance
Dental insurance
Vision insurance
401 (K)
Paid Paternity and Maternity leave
Commuter Benefits
Disability insurance
Tuition assistance