Sr. Manager, Social Media, Influencer & Talent

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same—and that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc., you’re not expected to fit a mold; you’re encouraged to break it and create something better.

About the Role

HEYDUDE is seeking a Sr. Manager, Social Media, Influencers and Talent with a deep passion for content and community to lead our social media, influencer, and talent strategy and implementation. This person is a digital native, exhibiting creative judgement and a strong point of view on marketing. They know the ins-and-outs of all social platforms and are equipped with ideas for ways the brand can punch through the noise. This role sits at the intersection of creativity, strategy, and cultural relevance—balancing storytelling and data-driven performance to drive engagement, awareness, and advocacy.

Responsibilities

• Social Media
  • Own the brand’s organic social strategy across platforms (Instagram, TikTok, YouTube, X, etc.), ensuring consistency with the overall brand narrative and marketing priorities.
  • Develop always-on and campaign-specific content calendars that align with seasonal priorities and product launches.
  • Partner closely with Coordinated Marketing, Creative, Commercial Marketing, and Paid Media to ensure coordinated storytelling and amplification.
  • Monitor social trends, emerging platforms, and consumer behavior to keep the brand culturally relevant and ahead of the curve.
  • Ensure accurate distribution of reports detailing social media benchmarks and strategies to improve our connection to consumers.
• Influencers
  • Develop and be accountable for influencer marketing programs that drive authentic brand advocacy and measurable results.
  • Identify and nurture connections with creators, tastemakers, and brand advocates who resonate with the company's values and audience.
  • Lead influencer budgets, contracts, and deliverables in partnership with legal and procurement teams.
  • Evaluate campaign impact using engagement, sentiment, and ROI metrics; translate insights into actionable strategies.
• Talent
  • Lead talent engagement strategies, including partnerships with celebrities, athletes, and cultural icons for Hey Dude Brand.
  • Lead the day-to-day relationship with talent, ensuring contractual obligations are met.
  • Collaborate with internal collaborators (PR, Legal, Creative) to negotiate partnerships and ensure deliverable alignment.

Requirements

• BS or BA degree in business, marketing, or related field (MBA or similar degree highly desired).
• At least 8+ years of digital and social marketing experience or equivalent, preferably in global consumer products.
• Shown ability to lead others within a team or similar experience for 3 or more years.
• Intricate knowledge of key global social platforms.
• Ability to jump from the creative side of marketing to the analytical side, able to demonstrate why ideas are analytically sound.
• Consistent record of developing and running cross-platform social activations that delivered positive material results including reach, engagement, follower growth, brand perception improvement, and sales.
• Sophisticated analytical skills; ability to translate complex data into useful strategy.
• Strong project management and cross-functional team leadership skills including organizational skills, project planning abilities, timeline management, results-orientation, and interpersonal skills.
• Agency management experience is a plus.
• Thrives in a fast-paced, dynamic environment both collaboratively and autonomously.
• Deeply committed to mentoring and managing a team that delivers phenomenal results, fosters a dynamic work environment, and encourages pride in their work.

Pay

$139,000 - $149,000. Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

Schedule

This role follows the Collaborator persona, requiring in-office presence 4 days per week. The organization values a blend of in-person and virtual collaboration to drive creativity and strengthen relationships.

Benefits

• Medical, dental, and vision coverage.
• Life and AD&D insurance.
• Short- and long-term disability coverage.
• Paid time off.
• Employee assistance program.
• 401(k) program with company match.
• Company incentive program.
• Additional voluntary benefits.