Sr Manager Social Media
About the role
Lead strategy development and planning for major social platforms while shaping a unified brand presence. Manage paid and organic content strategies and support the evolution of new and emerging channels. Translate business needs into actionable social plans that resonate with audiences. Drive collaboration with creative, production, and paid media teams to push innovation. Guide the creation, scheduling, and execution of social media, content, and brand ambassador programs. Optimize performance through analysis, testing, and continuous refinement.
Partner with creative, production, paid media, agencies, and influencer partners to bring social content to life. Collaborate with Customer Care, internal communicators, and cross-functional stakeholders to ensure a consistent brand experience. This role also manages a growing social media team, fostering a productive and supportive environment.
Requirements
- Bachelor’s degree or equivalent experience
- 8+ years of social media, content, and brand marketing experience
- Experience managing paid support across platforms
- Strong communication and storytelling skills
- Ability to manage multiple deadlines in a fast-paced environment
- Experience leading influencer strategy and content development
- Ability to take initiative and operate with urgency
- Experience working cross-functionally with internal and external teams
- A team-first attitude; while your core duties are your priority, you're happy to step in wherever you're needed
Work Style and Physical Requirements
- Ability to work flexible hours including evenings, weekends, and holidays
- Ability to manage high-volume workloads
- Up to 10% travel required
- Ability to partner effectively across teams
- Regular in-office attendance is required
- Acceptable level of hearing and vision to perform job duties
- Ability to adhere to company policies and professional standards
Skills
- Presentation
- Driving Results
- Strategy and Execution
- Customer Relations
- Marketing