Sr Manager, Shopper Consumer Insights

About the role

The Sr Manager, Shopper-Consumer Insights (M3) drives the strategic direction of shopper and consumer understanding across key business units. This role oversees a portfolio of insight initiatives, leads cross-functional insight integration, and partners with senior leaders to influence commercial strategies. The Sr Manager also plays a critical role in talent development and capability building within the insights team.

Responsibilities

• Drive strategic direction of shopper and consumer understanding across key business units
• Oversee a portfolio of insight initiatives
• Lead cross-functional insight integration
• Partner with senior leaders to influence commercial strategies
• Manage client and tool contracts, including negotiations
• Ensure involvement of relevant stakeholders across the organization

Qualifications

• Proven experience in shopper and consumer insights leadership
• Strong capability in talent development and team building
• Experience managing contracts and vendor negotiations
• Ability to drive strategic commercial influence through insights