Sr Lead, Shopper Consumer Insights

Responsibilities

• Data management and analysis
• Leverages and transforms complex data sets into compelling and easy-to-understand visualizations and narratives
• Integrate scan, point-of-sales, panel, customer sentiment, and geodemographic data with shopper data to create a comprehensive solution
• Expert in insights best practices with the ability to identify evolving needs and actively develop solutions
• Proactively applies experience and problem-solving skills to address complex business challenges and deliver solutions, enhancing the quality of deliverables across the team
• Viewed as a go-to resource with a specialty within a tool, system, or process
• Client and customer engagement
• Manages multiple internal team projects and deliverables
• Directly manages a varying number of clients with mostly complex and strategic categories, relationships, and business requests
• Oversees a significant direct client portfolio
• Cultivates and maintains high-level relationships with client partners, internal cross-functional teams and key stakeholders acting as a trusted advisor
• Engages in the ongoing business planning process for each assigned client, focusing on shopper-based strategies and initiatives
• Ensures that strategies and deliverables are aligned with clients’ goals and expectations
• Participate in regular touchpoint meetings with the retailer to share shopper trends and opportunities
• Actively identifies opportunities for upselling and cross-selling
• Presentation development and delivery
• Creates insight-driven presentations with actionable tactics and strategies
• Uses secondary data sources to find answers and develop presentation depth
• Develops creative presentations focused on storytelling, flow, visualizations, headlines, and branding guidelines
• Associate development
• Proactively conducts secondary research to find answers and share solutions with clients and peers
• Actively participates in team building and best practice sharing to increase team effectiveness
• Serves as a reliable and consistent resource for mentoring peers and sharing expertise to foster team development

Qualifications

• Bachelor’s degree
• 8 -10+ years’ experience in shopper insights, consumer insights, marketing performance analytics, experiential analytics, or related CPG insights fields
• Category management is a plus
• Experience working within retailer systems and datasets
• Strong understanding of: Syndicated data, Shopper loyalty data, Greenfield Shopper, category, and market insights
• Proven ability to: Translate insights into commercial opportunity, Strategic, entrepreneurial mindset
• Proven analytical skills with the ability to interpret data, solve problems, and translate into action-oriented recommendations
• Ability to lead a client through a customer-driven, shopper-based strategic planning and reporting against plan
• Demonstrated consulting and influence skills with retailers, clients, and peers
• Incorporates all available data sources including point-of-sale, scan, panel, shopper, and demographic data into a comprehensive solution
• Complete understanding and application of principles and practices of category management including assortment, pricing, promotion, shelving, and shopper insights
• Demonstrated ability to mentor and coach other associates and serve as a best practice resource
• Advanced proficiency in spreadsheet, document, and presentation software

Benefits

• Competitive base salary with performance incentives
• Full-Time Benefits (Medical, Dental, Vision, Life)
• 401(k) with company match
• Generous Paid Time Off