Sr Manager Consumer Insights
Crafted Highlights
We are seeking a dynamic insights professional to lead some of our most iconic beer brands. In this role, you will partner with brand marketing teams and other cross-functional partners to lead key strategic consumer centric initiatives tied to business goals, such as Market Landscape, Consumer Targeting, Brand Positioning, Communication Evaluation & Brand Health.
Key Responsibilities
Plan, design and conduct various consumer research studies. This includes vendor/partner sourcing, evaluating cost/benefit tradeoffs in research design, leading internal cross-functional collaboration to execute and generate insights to drive decision making.
Driving and maintaining consistent approaches to consumer research across all elements of brand development. Lead new methodologies and approaches that maximize value for the investment & stay on top of new approaches to get the best consumer learning possible. Prioritizes key business questions to go answer.
Using a toolkit of research approaches, this role is a key influencer on managing risk and encouraging reapplication of proven successes. Balances rigor and speed in pursuit of a learning agenda that will lead to the best propositions.
Ensures we are building strong and relevant brands with a consumer first mindset.
Data Analysis And Storytelling
Collaborate with cross-functional teams (marketing, media, innovation, shopper, strategy) to integrate insights into business strategies and actions.
Develop robust deliverables highlighting key consumer behavior and trends.
Responsible for integrating multiple data sources such as Brand Health tracking, IRI/Nielsen Panel, Ipsos, etc., while also conducting custom quantitative research and qualitative research projects to inspire and inform our marketing and leadership team.
Deliver impactful presentations tailored to diverse audiences, including key stakeholders and senior leadership.
Translate complex data and research findings into clear, engaging and actionable narratives.
Business Acumen
Have proven experience in influencing business strategy through consumer and market insights.
Have a strong understanding of how insights translate into commercial outcomes, including brand growth, portfolio strategy, and marketing effectiveness.
Exhibit sound judgment prioritizing insights that balance strategic ambition with business feasibility and impact.
Understand the full business ecosystem – including consumers, customers, distributors and internal stakeholders and leverage insights to create value across the organization.
People Management
Leads & manages 2 direct reports to deliver against all business targets & develop superior talent.
Strong performance management & coaching of their team, driving a strong people culture.
Key Ingredients
7+ years of strategic insights leadership experience with talent management experience 3+ years in position with direct influence on Senior Leadership.
Ability to develop executive-ready materials for board, investors and senior leadership audience.
Serve as a trusted thought partner to senior leaders, demonstrating sound judgment, comfort with ambiguity, and the ability to operate independently across multiple workstreams.
Strong analytical skills and experience in both quantitative and qualitative methodologies.
Prior experience of CPG Consumer Insights and Enterprise Insights.
Strong working knowledge of Circana, Nielsen, and other syndicated data.
Clear, concise communication & story telling through data.
Strong collaboration with different levels & cross-functional groups in an org.
What You’ll Be Brewing
You’re an effective leader who possesses problem-solving abilities, exceptional project management skills, initiative to drive projects forward, accountability to own responsibilities, and empathy to successfully collaborate with others. You love a challenge – you complete complex projects quickly and adeptly with your understanding of the business priorities. You build relationships and collaborate to get to the desired outcome. You take accountability for results – acting with integrity and honoring commitments. You have a thirst for learning – you are always looking for ways to learn and help one another grow.
Key Qualifications
Undergraduate degree (or above) in Marketing, business or related curriculum preferred.
Demonstrated executive presence & ability to influence.
Brand marketing fundamentals.
Beverage Bonuses:
Flexible work programs that support work life balance including a hybrid work model of 4 days in the office.
We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities.
We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are.
Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization.
Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, wellness incentives and EAP with amazing resources.
Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
Company Culture
Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences. Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic.
Pay And Benefits
At Molson Coors, we’re committed to paying people fairly and equitably for the work they do. Job Posting Total Rewards Offerings: $113,000.00 - $148,300.00 (posting salary range) + 20% target short term incentive + target long term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).