Sr Manager, Sales & Marketing

Position Overview

The Sr Manager of Sales & Marketing is responsible for defining and executing the commercial sales strategy for the company’s sorghum and sunflower Portfolio. The position is a critical leadership role and a key member of the Senior Leadership Team. The position is responsible for business growth and leadership of the company’s sales, marketing, and operations planning. This role owns portfolio P&L, revenue growth, market expansion, brand leadership, and customer engagement while ensuring alignment between sales execution, marketing strategy, product development, and supply alignment.

Commercial Strategy & Business Leadership

• Define and implement the overall sales and marketing strategy for sorghum and sunflower seed portfolios
• Drive profitable growth through market share expansion, pricing discipline, and portfolio optimization
• Translate company vision into clear commercial objectives, annual operating plans, and KPIs
• Provide strategic input to the leadership team and support long term business planning
• Own revenue forecasts, commercial budgets, and return on investment decisions

Sales Leadership & Channel Execution

• Lead, structure, and develop US sales team
• Design and manage distributor, dealer, and key account strategies
• Oversee territory planning, incentives, performance metrics, and sales capability development
• Lead negotiations for strategic accounts, large growers, and commercial partnerships
• Ensure accurate demand forecasting and alignment with production and supply planning

Marketing, Branding & Demand Generation

• Establish strong product positioning and value propositions for sorghum and sunflower seed offerings
• Lead product launches, lifecycle management, and portfolio prioritization
• Oversee marketing communications, branding, and demand creation initiatives
• Support field marketing activities including trials, demonstrations, field days, and grower meetings
• Ensure consistent, agronomically credible messaging across all markets and channels

Market & Product Development

• Monitor market trends, grower needs, competitor activity, and regional production dynamics
• Collaborate closely with R&D, breeding, and agronomy teams to shape the product pipeline
• Provide commercial input into hybrid advancement, trait development, and market suitability
• Support stewardship, product quality, and regulatory compliance in commercial operations

Core Competencies & Skills

• Strategic commercial sales leadership with strong execution focus
• Deep understanding of crop production systems and grower decision making
• Excellent leadership, communication, and stakeholder management skills
• Strong negotiation and pricing strategy capabilities
• Data driven mindset; experience with CRM, forecasting, and analytics tools
• Ability to balance long term portfolio strategy with short term market realities
• Willingness to travel extensively (30–50%)

Qualifications & Experience

• Education: Bachelor’s degree in Agriculture, Agronomy, Business, Marketing, or related field; MBA or advanced degree preferred
• Experience: 8-10+ years of progressive commercial experience in the seed or agricultural inputs industry; demonstrated leadership experience in sales, marketing, or general management roles; strong experience with sorghum, sunflower, or comparable row‑crop seed markets; proven success managing dealer/distributor networks and key accounts; experience leading multi‑region or cross‑border commercial teams; P&L ownership and strategic planning experience strongly preferred