Sr. Manager, Performance Marketing

Overview

This will be hard, and that's the point. Working at Opendoor isn't for everyone; it's for people who want to be the best at what they do and commit to a mission that changes how people sell, buy, and own homes.

About the role

We're hiring a cross-channel Senior Performance Marketing Manager who is equal parts strategist, analyst, operator, and partner manager. You will own end-to-end media planning, buying (via agencies, contractors, and platforms), optimization, and measurement across Paid Social, Video (TV, CTV, OLV), Audio, Display/Programmatic, Direct Mail, and other local media.

Responsibilities

• Lead cross-channel strategy and plans: define channel roles, audience frameworks, geo strategy, flighting, and mix across Paid Social, TV/CTV/OLV, Audio (streaming and terrestrial), Display/Programmatic, Direct Mail, and other local media, anchored in digital excellence.
• Manage agencies, contractors, and platform partners: write briefs, set KPIs/SLAs, negotiate rates, push for inventory optimization, enforce QA standards, and ensure brand safety and suitability.
• Build brand through a performance lens: architect brand investments and creative systems that drive efficient reach, quality frequency, brand lift, and measurable downstream outcomes (site traffic, qualified leads, acquisition).
• Drive performance and learning velocity: design and run a rigorous test-and-learn roadmap (audiences, creative, supply, formats, bidding, landing experiences); scale winners, sunset underperformers, and codify learnings.
• Own budgets and pacing: forecast, allocate, and dynamically rebalance spend; connect investment to acquisition and brand outcomes; communicate returns, trade-offs, and risks crisply.
• Elevate measurement: lead incrementality and geo experiments; contribute inputs for MMM; maintain attribution hygiene; partner with Analytics and Data Science on experiment design and decision frameworks.
• Improve creative effectiveness: define specs and messaging frameworks by channel, with particular rigor on paid social creative and audience testing; partner with Brand/Creative on concepting, iteration, and refresh cadence; use AI to accelerate creative production, variant generation, and the speed of creative testing.
• Apply AI to scale performance and quality: leverage platform AI and custom automation (scripts/API) for creative generation and rotation, audience expansion, anomaly detection, pacing, and budget/mix reallocation; pilot and productionize LLM-powered workflows for media planning, creative ideation, and performance summarization.
• Strengthen data and tooling: champion single source-of-truth dashboards; reduce drift and duplicate tooling; leverage automation/AI to eliminate manual toil in planning, reporting, and trafficking.
• Communicate and influence: deliver clear reporting, insights, and recommendations to senior stakeholders; translate data into action and align cross-functional teams on next steps.

Requirements

• 7+ years in media planning/buying or performance marketing with deep expertise in digital (paid social, programmatic, CTV/OLV) and strong working knowledge of traditional channels (Linear TV, terrestrial radio, OOH, Direct Mail).
• Proven ability to build brand through a performance lens, linking brand media to acquisition and funnel efficiency while protecting quality reach and brand integrity.
• Demonstrated success managing agencies, contractors, and platform partners, negotiating value, and holding a high execution bar.
• Hands-on AI/automation experience: platform AI features, scripts/API, and LLM-assisted workflows for media ops, creative, and analysis; comfort evaluating and integrating new AI tools responsibly.
• Strong analytical toolkit: experimentation, funnel diagnostics, incrementality, and translating insights into decisions; experience with BI tools and/or SQL is a plus.
• Hands-on familiarity with major platforms and tools: DSPs (e.g., DV360, The Trade Desk), social platforms (e.g., Meta, TikTok), CTV partners (e.g., YouTube, Roku), ad servers, verification/brand safety solutions, analytics/attribution (e.g., GA4, MMPs, MMM providers, lift testing).

Qualifications

• Excellent communication, prioritization, and stakeholder management; thrives in ambiguity, moves with urgency, and maintains a high quality bar.
• Ownership mindset with flexibility to switch between strategy and hands-on execution.
• Experience in real estate, fintech/proptech, or performance-driven consumer brands.
• Agency and client-side experience.
• Depth in MMM/MTA, geo experiments, and incrementality frameworks; experience shaping a measurement roadmap.
• Comfort bridging brand and performance media; close partnership with creative, finance, product, and data science teams.
• Efficiency and impact: CAC/CPA, CPQL, incremental contribution, brand lift, quality reach/frequency.
• Operational excellence: pacing accuracy, testing velocity and iteration speed, creative refresh cadence, percent of workflows automated, QA/brand safety adherence.
• Strategic influence: clarity of media strategy, improvements to the partner/tooling ecosystem, and durable cross-functional alignment.

Benefits

Our benefits package includes:

• Competitive compensation
• Health, dental, and vision insurance
• Flexible work schedule
• Generous vacation policy
• Professional development opportunities
• Employee resource groups

Pay

Salary range: $150,000 - $200,000 annually

Schedule

This role is based in one of our offices, in-person four days per week. We're looking for candidates who are enthusiastic about an in-office culture; people who want to build alongside their teammates, not from a distance.

Location

Growth & Marketing

Toronto, Canada
Miami, FL
Seattle, WA
Phoenix, AZ