Sr. Manager, Patient Lifecycle Marketing

About the role

The Senior Manager, Patient Lifecycle Marketing at AEG Vision is responsible for owning the patient lifecycle marketing function, leading strategies that strengthen patient retention, engagement, continuity of care, and lifetime value across AEG Vision's portfolio of practices.

Responsibilities

• Own the development and execution of the patient lifecycle marketing strategy, translating enterprise marketing priorities into lifecycle marketing programs that deliver measurable business outcomes.
• Develop and execute the patient lifecycle roadmap, identifying opportunities for growth and optimization, and leading cross-functional initiatives that improve patient engagement, digital recall conversion, patient satisfaction, share of wallet, and long-term loyalty.
• Work closely with Operations, Technology, Patient Access, Clinical Leadership, Merchandising, Marketing Analytics, and Growth Marketing to own CRM strategy, audience segmentation, personalization, lifecycle communications, and promotional strategy while partnering across the organization to continuously improve the patient journey and drive business performance.
• Manage the CRM Administrator and independently identify opportunities, develop data-driven recommendations, influence cross-functional partners, and lead lifecycle marketing initiatives from strategy through execution while partnering with the Associate Vice President on enterprise priorities and final decision-making.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 7+ years of experience in lifecycle marketing, CRM, retention marketing, loyalty marketing, customer engagement, or related disciplines.
• Experience leading multi-channel marketing programs, including email, SMS, direct mail, and marketing automation.
• Strong analytical and data-driven decision-making skills.
• Experience leading and developing team members.
• Experience with CRM, marketing automation, customer segmentation, and campaign performance measurement.
• Demonstrated ability to independently identify opportunities, develop recommendations, influence cross-functional partners, and lead initiatives through data-driven decision making.
• Healthcare, retail healthcare, multi-site retail, or franchise marketing experience preferred.
• Knowledge of HIPAA and healthcare marketing regulations preferred.