Sr. Manager, Marketing Mix Modeling (MMM)

About Ovative Group

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don't just track data, we redefine success.

About The Role

The GTM team at Ovative is the measurement bridge — the application layer between modeling and client impact. We span the entire MMM lifecycle: from data and EDA through model build, QA, results delivery, and optimizations. We are a small, focused team of deep MMM experts who build the AI-powered tools, systems, and processes that let our expertise scale at the pace clients and the industry demand. We partner closely with Data Science, our client-facing analytics team, and the Product team — serving as the connective tissue that turns modeling capability into client decisions and best-in-class tooling.

The Senior Manager, MMM is a senior leader and hands-on contributor who brings deep MMM expertise to how we deliver, what we build, and how we work. This role is not about running models — it’s about applying deep MMM expertise to govern quality, design better processes, build tools that codify best practices, and ensure clients receive clear, confident insights that drive real decisions. You will own delivery quality, build AI-powered tools and automations, and serve as the expert the team and clients rely on when questions get hard.

If you want to be a force multiplier for a high-performing measurement team — and believe great expertise and great systems are not mutually exclusive — this role is for you.

What You’ll Own

• Mission Critical Measurement Delivery Quality & Standards: Own delivery quality and consistency across MMM implementations, refits, and testing integrations — not by doing the modeling, but by governing what good looks like.

• Establish and Maintain MMM Standards: Prior frameworks, QA criteria, spec design, expectation documentation, and diagnostic interpretation.

• Pressure-test Model Outputs Against Real-World Marketing Context Before They Reach Clients.

• Partner Closely With Data Science On Model Design And Interpretation — The Bridge Between Technical Execution And Delivery.

• Translate Complex MMM Outputs Into Clear, Actionable Guidance That Drives Real Investment Decisions — Faster, More Consistently, And With Fewer Surprises.

• Lead Client-Facing Conversations On Results, Model Confidence, And Investment Implications With Authority And Clarity.

• Ensure Clients Understand What The Model Shows, What It Doesn’t, And How To Act On It Confidently — Reducing The Gap Between Insight And Action.

• Reduce Time To Insight — The Work This Role Enables Means Clients Don’t Wait As Long, And What They Receive Is Clearer And More Decision-Ready.

• Coach The Client-Facing Analytics Team On How To Deliver MMM Results And Navigate Complex Client Questions Independently.

• Raise The Bar On Delivery Quality Across Every Engagement.

• Actively Build AI-Powered Tools, Automations, And Process Improvements That Reduce Manual Work And Scale Delivery Across The GTM Team.

• Own A Tooling Agenda: Identify What Needs To Be Built, Sequence It, And Drive It From POC Through Full Release.

• Partner With The Product Team To Surface Delivery-Side Needs, Influence The Product Roadmap, And Co-Create Best-In-Class MMM Solutions At Scale.

• Contribute To Shared GTM Tools Including Priors Automation, Model Confidence Tooling, Break-Fix Diagnostics, And Results Delivery Standardization.

• Use Claude, Posit, And Approved AI Environments To Build And Ship Solutions.

• Cross-Functional Partnership: Serve As The Primary Bridge Between Data Science, The Client-Facing Analytics Team, And The GTM Team — Aligning On Objectives, Clearing Blockers, And Driving Delivery Forward.

• Contribute To Quarterly GTM Prioritization Planning — Bringing Delivery Signals And Tooling Needs To The Table.

• Flag Process Or Tooling Needs That Require Involvement From The Product Team Or Data Infrastructure Team.

What We’re Looking For

• Must Have:

  • 6+ Years In Marketing Analytics, Marketing Science, Or A Related Measurement Field
  • 3+ Years Working Directly With MMM — Strong Enough To Evaluate Model Quality, Interpret Diagnostics, And Hold Teams Accountable To Standards
  • Strong Working Knowledge Of MMM Methodology: Priors, Lag Structures, Diminishing Returns, Calibration, Qa
  • Track Record Of Leading Client-Facing Delivery And Navigating Complex Or Sensitive Conversations Confidently
  • Clear, Confident Communicator — Translates Technical Outputs Into Business Decisions For Non-Technical Audiences

• Strong Plus:

  • Experience Building Or Codifying Processes, Standards, Playbooks, Or Qa Frameworks
  • Familiarity With Incrementality Testing And Its Integration Into MMM
  • Experience In An Agency Or Consulting Environment Managing Multiple Client Engagements Simultaneously
  • Experience Building AI-Powered Tools, Automations, Or Analytical Workflows
  • Familiarity With Bayesian MMM Frameworks (e.g., Stan, PyMC, Or Comparable)
  • Comfort Working In Posit, Python, R, Or Comparable Environments

Pay Transparency

At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.

Benefits Of Working At Ovative Group

• Culture: Culture Matters And We’ve Been Recognized As A Top Workplace For Ten Years Running Because Of It. We Demand Trust And Transparency From Each Other. We Believe In Doing The Hard And Complicated Work Others Put Off. We’re Open In Communication And Floor Plan. We’re Flat – Our Interns Sit Next To VPs, Our Analysts Work Closely With Senior Leaders, And Our CEO Interacts With Every Single Person Daily.

• Compensation And Insurance: We Strive To Hire And Retain The Best Talent. Paying Fair, Competitive Compensation, With A Large Bonus Incentive, And Phenomenal Health Insurance Is An Important Part Of This Mix. We’re Rewarded Fairly And When The Company Performs Well, We All Benefit.

• Tangible Amenities We Enjoy: Access To All Office Spaces In MSP, NYC, And CHI Frequent, Paid Travel To Our Minneapolis Headquarters For Company Events, Team Events, And In-Person Collaboration With Teams Generous Paid Vacation Policy 401k Match Program Top-Notch Health Insurance Options, Inclusive Of Same Sex Partners Family Formation Benefits Including Reimbursement Options For Fertility, Pregnancy, And Parenting Needs Monthly Stipend For Your Mobile Phone And Data Plan Sabbatical Program Charitable Giving Via Our Time And A Financial Match Program

• Shenanigan’s Day: Working At Ovative Won’t Be Easy, But If You Like Getting Your Hands Dirty, Driving Results, And Being Surrounded By The Best Talent, It’ll Be The Most Rewarding Job You’ll Ever Have. If You Think You Can Make Us Better, We Want To Hear From You!