Sr. Manager, Marketing Analytics & Measurement

About the role

You will serve as a Senior Manager within our Marketing Analytics & Measurement team, acting as the strategic measurement lead for 1 to 3 large enterprise clients. You are accountable for turning measurement into business outcomes. You will lead the measurement strategy across Marketing Mix Modeling, incrementality testing, forecasting, and budget optimization, ensuring insights translate into confident marketing decisions and tangible performance improvements. You will serve as the primary measurement voice with senior client stakeholders, regularly presenting to VP and C-level leaders. This is not a technical model-building role. Your responsibility is not to build models, but to ensure they drive decisions.

Responsibilities

• Serve as the primary measurement lead for 1 to 3 enterprise clients
• Translate MMM, incrementality testing, and forecasting outputs into clear business recommendations
• Lead executive presentations and strategic discussions with VP to C-level stakeholders
• Identify what is working, what is not, and define the roadmap to improve marketing effectiveness
• Maintain strong client relationships rooted in trust, clarity, and proactive leadership
• Partner with Paid Media, Analytics, and Data Science teams to align on measurement strategy and execution
• Influence cross functional stakeholders without formal authority to drive cohesive outcomes
• Ensure work is focused on high value questions that materially impact the client’s business
• Support new business conversations by shaping clear, differentiated measurement approaches
• Directly manage and develop 1 to 2 team members
• Provide clear direction, feedback, and coaching to support growth
• Ensure deliverables are high quality, timely, and aligned to client priorities
• Foster an environment where team members feel empowered and accountable

Requirements

• 8 to 15 years of experience in marketing, marketing analytics, or marketing consulting roles with direct client responsibility
• Demonstrated ability to translate complex marketing analytics into clear business recommendations
• Strong executive communication skills with experience presenting to VP and C-level leaders
• Experience leading client relationships and owning outcomes, not just deliverables
• Ability to influence cross functional teams without formal authority
• Experience managing and developing direct reports
• Action oriented mindset with a bias toward progress and decision making