Sr. Manager, Marketing Analytics

What We Offer

• Annual Merit bonuses
• Group Health, Dental, and Vision plans
• Pet insurance, Life insurance, and EAP benefits
• 401K with employer match up to 4%
• Paid holidays and paid time off
• Opportunity for advancement
• Upbeat and exciting company culture and much more!

Responsibilities

• Lead day-to-day execution of marketing performance measurement across paid media, owned channels, CRM, web, and offline marketing
• Ensure accurate, consistent reporting of marketing KPIs across channels, campaigns, and customer segments
• Support the development and maintenance of standardized dashboards and performance reports used by marketing leadership
• Produce clear, actionable reporting that helps teams identify optimization opportunities across channels, creative, audiences, and timing
• Translate data into insights that inform campaign optimizations and near-term strategy adjustments
• Partner with channel owners to interpret performance results and recommend improvements
• Support attribution and incrementality measurement efforts in partnership with analytics and data teams
• Analyze test results from A/B tests and experiments to quantify impact and inform next steps
• Conduct deep-dive analyses to answer specific business questions and uncover performance drivers
• Support marketing forecasting efforts by providing historical performance analysis, trend insights, and scenario inputs
• Assist in re-forecasting and planning exercises in partnership with Marketing and Finance
• Monitor performance vs. forecast and highlight risks and opportunities
• Work closely with Paid Media, CRM, SEO, and Creative teams to ensure analytics insights are applied to marketing decisions
• Partner with Finance to support ROI analysis, budgeting discussions, and performance reviews
• Present insights and recommendations to marketing leadership in a clear, concise manner
• Identify opportunities to improve reporting consistency, efficiency, and usability
• Document metric definitions and reporting standards to promote alignment across the team
• Continuously refine reporting and analysis based on business needs and feedback

Requirements

• 8-10 years of experience in marketing analytics, business intelligence, or related roles
• Experience supporting multi-channel or full-funnel marketing teams preferred
• Bachelor's degree in Marketing, Analytics, or related field
• Google Analytics (GA4) Certification, preferred. Adobe Analytics or Adobe Experience Platform certifications, preferred. Marketing analytics or experimentation certifications (e.g., CRO, A/B testing, optimization programs), preferred
• Strong experience in marketing analytics, performance measurement, or business intelligence
• Hands-on expertise analyzing paid media, CRM, and digital marketing data
• Advanced analytical and problem-solving skills with the ability to translate data into insights
• Experience with analytics and visualization tools
• Strong communication skills with the ability to present insights to non-technical stakeholders
• Ability to manage multiple priorities in a fast-paced environment

We are seeking a hard-working, innovative, detail-oriented, and creative team player to join our Aptive team! This is a full-time Sr Manager, Marketing Analytics position located in Provo, Utah. The individual we are looking for is someone who enjoys working in a team environment and excels working at an individual level.