Sr. Manager, Feed & Catalog Growth

About the role

The Sr. Manager, Feed & Catalog Growth at Quince is responsible for building and scaling feed-driven advertising programs across emerging and fast-evolving platforms including Meta, TikTok, Pinterest, Reddit, and AppLovin. This role requires a strategic and execution-oriented approach, owning the end-to-end strategy for adapting product feeds, creative systems, and optimization frameworks to new channels.

Responsibilities

• Own the feed-based advertising strategy across platforms (Meta, TikTok, Pinterest, Reddit, AppLovin)
• Adapt core product feeds to meet platform-specific requirements and best practices
• Build modular creative frameworks that leverage feeds across platforms
• Design scalable campaign structures that balance control with automation
• Define KPIs appropriate for nascent channels (e.g., CTR, CVR, CPA, ROAS, assisted conversions)

Qualifications

• 5-8+ years of performance marketing experience, years of feed-based expertise
• Hands-on experience launching feed-based programs or scaling at least one of: Meta, TikTok, Pinterest, Reddit, AppLovin
• Deep understanding of product feeds, catalogs, and automation-driven advertising
• Strong experimentation mindset with the ability to operate amid ambiguity
• Highly analytical, with comfort making decisions from incomplete data
• Proven ability to build programs from zero to scale
• Comfortable operating at both strategic and executional levels
• Experience working with large product catalogs in ecommerce environment
• Proactive self-starter who enjoys a fast-paced, results-oriented work environment
• Strong program management and organizational skills, being able to manage multiple projects, deadlines, and priorities with ease
• Test, Learn and Scale mindset with a strong bias for action
• Strong proficiency in Google sheets/Excel

Preferred

• Experience managing global or multi-region DPA programs
• Familiarity with incrementality testing and advanced measurement frameworks
• Familiarity with structured databases and ability to use SQL to pull data
• Understanding of attribution models, measurement frameworks, and automation tools
• Experience in ecommerce or multi-category retail
• Experience working with creators, UGC pipelines, or influencer programs
• Background in international or cross-market expansion
• Familiarity with feed management tools: Feedonomics, Marpipe, Smartly