Sr. Manager- Digital Optimization & Perform

About the Role

Frontier Airlines is seeking a Sr. Manager, Digital Optimization & Performance to lead our digital experimentation and analytics function across web and mobile platforms. This role operates as a player-coach, driving strategy around experimentation and analytics programs while being hands-on in reviewing insights and guiding test design. The focus is on optimizing user experience, increasing conversions, and enhancing overall digital functionality through continuous testing, analytics, and error resolution.

Responsibilities

• Analytics & Insights
  • Own the management and analysis of digital performance metrics using tools such as Fullstory, Google Analytics, Firebase, and other analytics platforms.
  • Generate actionable insights from data to support business decisions, identifying trends, patterns, and opportunities for optimization.
  • Establish and track key performance indicators (KPIs) to monitor the success of digital initiatives and performance goals.
  • Monitor error logs, customer feedback, and analytics data to ensure rapid identification and resolution of performance-impacting issues.
  • Partner with engineering and product teams to ensure instrumentation and testing capabilities support business needs.
• Experimentation
  • Develop and execute A/B and multivariate testing strategies to enhance conversion rates and improve user experience across digital channels.
  • Oversee experimentation roadmap and prioritization in partnership with the Experimentation Lead.
  • Work closely with UX/UI teams to refine customer journeys, testing variations that drive higher engagement and conversions.
  • Use data-driven testing approaches to optimize landing pages, product pages, and other high-traffic areas of the website and app.
• Cross-functional Collaboration
  • Partner with marketing, product, IT, and development teams to align optimization efforts with broader business objectives and campaigns.
  • Collaborate with third-party vendors and internal teams to ensure smooth technical integrations, including site performance improvements and new feature launches.
  • Act as the digital optimization lead, ensuring stakeholders are informed of performance metrics, ongoing testing, and resolved issues.
• Perform additional duties as assigned to support broader business needs.

Requirements

• Bachelor’s degree in Marketing, Analytics, Information Technology, or relevant work experience in lieu of degree.
• 5+ years of experience in digital optimization, analytics, and performance management.
• 5+ years of experience managing a team and stakeholders.
• Strong proficiency in digital analytics platforms such as Fullstory, Google Analytics, Firebase, Adobe Analytics, and A/B testing tools (e.g., Optimizely, VWO).
• Proven track record of improving website and app performance through data-driven decision-making and optimization techniques.
• Experience managing technical troubleshooting, error resolution, and working closely with IT/development teams.
• Knowledge of SEO, web development practices, and UX design principles to support optimization efforts.
• Familiarity with conversion rate optimization (CRO) tools and methods, with hands-on experience in A/B and multivariate testing.

Skills

• Strong analytical mindset with the ability to translate data into actionable insights and optimizations.
• Excellent problem-solving skills, with a keen eye for identifying issues and improving user experiences.
• Strong communication and collaboration skills, able to work cross-functionally across technical and non-technical teams.
• Ability to manage multiple projects and priorities simultaneously while maintaining focus on performance goals.
• Knowledge of HTML, CSS, and front-end development is a plus.
• Proficiency in Excel, PowerPoint, and other reporting tools to communicate insights and performance trends.

Benefits

• Flight benefits for you and your family on Frontier Airlines.
• Buddy passes for friends to experience Frontier Airlines.
• Discounts on hotels, car rentals, cruises, vacation packages, cell phone plans, movie tickets, restaurants, luggage, and over 2,000 other vendors.
• ‘Dress for your Day’ business casual environment.
• Flexible work schedules supporting work/life balance.
• Total Rewards program including:
  • Competitive base salary.
  • Short-term and long-term incentives.
  • Paid holidays.
  • 401(k) plan.
  • Vacation and sick time.
  • Medical, dental, and vision insurance (effective the 1st of the month following hire date).
• Financial assistance through The HOPE League, Frontier Airlines’ non-profit organization, for employees experiencing catastrophic hardship.

Pay

Salary range: $110,114 – $146,157.

About Frontier Airlines

Frontier Airlines is a leading ultra-low cost carrier headquartered in Denver, Colorado, with a mission to deliver Low Fares Done Right. We provide affordable, convenient, and accessible air travel throughout the U.S., Caribbean, Mexico, and Latin America. Our all-Airbus fleet is among the youngest and most modern in the U.S., and our focus on operational efficiencies makes Frontier America’s Greenest Airline. We serve approximately 100 destinations with over 500 daily flights and employ more than 7,000 team members across a dozen U.S. crew bases.

Each Frontier aircraft tail features a special animal with a unique name and backstory, many of which are endangered or threatened, reflecting our commitment to raising awareness for their plight.