Sr Manager Design to Value

Location: Hershey, PA (Remote)

About the role

Why Hershey: At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

About The Hershey Company The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more. At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose. The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

How will you fit in the big picture? The Senior Manager, Design to Value is responsible for leading commercial impact in our consumer-centric approach to product (re)design that creates both revenue growth and margin productivity. This role operates at the intersection of strategy, value creation, and execution, supporting Hershey’s enterprise agenda by shaping, launching, and scaling initiatives that improve how our portfolio and products create value for consumers, customers, and Hershey. The role partners closely with Demand Creation, Marketing, Consumer Insights, R&D, and other partners to ensure product renovations delight consumers and drive conversion growth. The Senior Manager plays a hands-on role in insights, research, analysis, and benchmarking to identify the features that matter and prioritize improvements that make a difference.

Responsibilities

• Strategic activation & Value Creation: Lead product & portfolio renovation programs aligned to Hershey’s enterprise strategy and long-term value priorities
• Translates strategic priorities into clearly defined initiatives, roadmaps, and execution plans
• Ensures