Sr. Manager, Customer Marketing - Specialty Medicine

About the role

As a global leader in laboratory services, Labcorp is driven by our mission to improve health and improve lives. Understanding our customers’ needs—and a relentless focus on optimizing their experience and engagement—is essential to delivering on this mission. Understanding our customers deeply and optimizing customer experience and engagement is paramount to our success. The Senior Manager, Customer Marketing is a critical member of Labcorp Diagnostics’ enterprise marketing team, responsible for executing targeted provider‑focused engagement and acquisition programs that drive measurable growth. This role turns enterprise audience strategy into high‑quality, insight‑driven content and go‑to‑market execution that accelerates provider acquisition, strengthens lifecycle engagement, reinforces Labcorp’s scientific leadership, and increases adoption of priority tests and solutions. Focused on targeted provider audiences, this leader collaborates closely with Insights, Brand, Channel Marketing, Segment Marketing, Product, and Sales to deliver compelling, clinically relevant provider experiences.

Responsibilities

• Provider Insight Development, Personas & Value Propositions: Translate Market Insight research into actionable provider personas. Develop audience‑specific value propositions and messaging that reinforce Labcorp’s scientific credibility, clinical value, and differentiation, aligned with the enterprise audience strategy.
• Go‑to‑Market Strategy, Growth Plays & Lifecycle Activation: Support growth of customer audiences—planning and executing against annual growth strategy while driving audience expansion and elevating brand confidence and reputation. Translate provider audience strategy into prioritized targeted GTM campaigns, growth plays, and lifecycle programs designed to acquire, engage, retain, and expand provider relationships. Develop clear, actionable creative and channel briefs that translate strategic objectives into execution requirements, and review these briefs with channel partners to ensure alignment on goals, messaging, sequencing, and activation plans. Work with channel partners to operationalize GTM plans into integrated activation, ensuring coordinated messaging, creative, and timing across web, email, paid, organic, and field channels (working with Portfolio Marketing). Ensure consistent execution across paid, earned, and owned channels.
• Content Engine Execution & Content System Management: Develop high‑quality, research‑driven content—including articles, blogs, clinical briefs, reports, toolkits, emails, videos, and presentations. Use AI to adapt and personalize foundational content into audience-aligned assets designed for different channels, audiences,