Sr. Manager, Marketing - Healthcare

About the role

This role will lead vertical marketing strategy and execution for the healthcare segment, with a strong focus on go-to-market planning, demand generation, and sales enablement. You will partner closely with sales leaders and cross-functional teams to deliver integrated campaigns that support pipeline growth and bookings. The position also plays a key role in shaping messaging, launch activation, and performance reporting to improve results across the buyer journey.

Location & schedule

Remote — US-based candidates only; no visa sponsorship available.

Compensation

$117,200 – $157,500 annually.

Responsibilities

• Execute the annual vertical go-to-market plan within established priorities
• Develop audience-specific campaigns and sales enablement materials from corporate messaging
• Coordinate product launch strategies and activation for the vertical
• Act as the primary marketing partner for vertical Sales leaders and cross-functional teams
• Integrate demand generation, content, and event marketing into a cohesive buyer journey
• Manage and optimize the vertical marketing budget for efficiency and bookings
• Analyze performance with Sales to identify gaps and adjust marketing programs
• Create operating rhythms and dashboards to enhance team performance

Qualifications

• 7+ years of B2B marketing experience across multiple disciplines
• 2+ years of experience leading teams or complex cross-functional projects
• Proven ability to manage a marketing budget and optimize for business outcomes
• Strong partnership history with Sales on pipeline and bookings goals
• Skilled in adapting product messaging for specific verticals without altering claims or positioning

Benefits

• Medical, dental, and vision insurance
• Remote-flexible workforce
• Wellness programs
• 401(k) program with employer match
• Flexible paid time off
• Generous parental leave
• Donations for Doers
• Pet insurance, legal, and identity protection
• Tuition reimbursement program