Customer Marketing Manager - Specialty Medicine

The Senior Manager of Customer Marketing for Specialty Medicine is responsible for developing provider personas, executing go-to-market strategies, and managing multi-channel content and campaigns to drive provider engagement and business growth. Key Responsibilities Include Translating market research into actionable provider personas and tailored value propositionsDeveloping and implementing prioritized campaigns, growth initiatives, and lifecycle programs for provider acquisition and retentionCreating high-quality, research-driven content and adapting assets across channels using AI personalizationMonitoring campaign performance, building dashboards, and optimizing messaging through A/B testing and segmentationManaging timelines, coordinating with cross-functional teams, and overseeing external agencies to ensure timely delivery of marketing assets Qualifications And Skills Include Bachelor's degree6+ years in healthcare or diagnostics marketing roles, focusing on provider engagementExperience in persona development and clinical go-to-market strategiesStrong analytical, storytelling, and digital marketing skillsAbility to collaborate effectively in matrixed organizations and influence stakeholders