Sr Manager, Consumer Intelligence & Strategy

About the role

This role helps the organization understand consumers in real-world and research settings, then turn that learning into action. It identifies the most important business questions, defines what the organization needs to learn, and takes ownership of influencing faster, better decisions. As a strategic business partner, the Sr. Manager, Consumer Intelligence & Strategy translates consumer, shopper, cultural, commercial, and business intelligence into growth strategies, innovation priorities, investment decisions, and enterprise learning. This role helps SmartyPants understand today’s consumer, anticipate future opportunities, assess what is and is not working, and focus time, resources, and investment to unlock growth.

Responsibilities

• Define and lead SPV’s consumer intelligence strategy and multi-year learning agenda, aligned with business objectives, growth opportunities, and key strategic decisions.
• Partner with senior business leaders to diagnose performance, identify growth opportunities