Sr. Manager Communications/PR

This role is not eligible for immigration sponsorship. Samsung Electronics America, Inc. (SEA) is the U.S. sales and marketing subsidiary of Samsung Electronics Co., Ltd., a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions, and network systems. With over four decades of innovation, Samsung has invested more than $100 billion in the U.S., employing over 20,000 people nationwide. SEA integrates products, services, and AI technology to create smarter, sustainable, and connected experiences.

About the Role

Samsung Electronics America is seeking a PR expert to join its integrated marketing team to lead the creation and execution of high-performing earned and organic campaigns. The Senior Manager of Public Relations will support the Samsung Digital Appliances division, which includes industry-leading refrigerators, cooking, and laundry innovations. This role collaborates closely with local integrated and product marketing teams, external agencies, and the Global PR team to increase awareness for product launches, develop end-to-end strategies, manage strategic product review programs, and cultivate innovative ideas to maintain market share and drive product conversion.

Responsibilities

• Drive PR activities for Samsung’s and Dacor’s appliances lineup, including end-to-end planning, strategy, and execution of multi-touch campaigns that extend beyond traditional PR efforts.
• Analyze real-time cultural trends relevant to Samsung’s target consumer, as well as industry and competitor activity, to inform creative earned-first campaigns.
• Oversee content calendar planning across PR and media influencer channels.
• Directly manage PR agency partners, including development of creative briefs, project management, RFPs, contracts, and billings.
• Develop strategy and attend industry events to drive buzz for the brand and products.
• Ensure effective project management with clear communications across all stakeholders for flawless execution.
• Create and manage dashboards to measure PR impact and shape new thinking for a results-oriented approach to drive product conversion.

Requirements

• A Bachelor’s degree and at least 8+ years of consumer Public Relations experience with demonstrated success in product media relations, including proactive trend spotting and ownership of results.
• Experience with the earned and new media landscape, with the ability to shape planning with agency partners.
• Passion for and/or experience in consumer electronics and technology (a plus).
• Up to 25% travel required.

Skills

• Creative thinker with strong written and verbal communication skills.
• Excellent project management skills, with the ability to prioritize and handle multiple projects in a fast-paced environment while adhering to shifting deadlines.
• Entrepreneurial spirit with perseverance and problem-solving skills to bring creative ideas to life in innovative ways.

Benefits

Regular full-time employees (salaried or hourly) have access to benefits including:

• Medical, Dental, and Vision insurance.
• Life Insurance and 401(k).
• Employee Purchase Program and Tuition Assistance (after 12 months).
• Paid Time Off and Student Loan Program (after 12 months).
• Wellness Incentives.
• MBO bonus compensation, based on company, division, and individual performance.