Sr. Manager, Public Relations and Communications
The Business of HLTH Podcast · Houston, TX · 1 mo ago
MarketingFull-time
We need to output HTML fragment with sections: headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. Must not include Job ID etc. Must remove boilerplate like EEO, legal, etc. Must preserve all substantive info.
We need to parse the posting: It includes sections: About Tekmetric (company description), Working the Tekmetric Way (culture), What You'll Do (responsibilities), What You'll Bring (requirements/qualifications), Nice to have (maybe skills?), Why You'll Love Working With Us (benefits). Also mention hybrid/remote work, travel expected, offsites.
We need to map to headings: About the role (maybe summary?), Responsibilities (What You'll Do), Requirements (What You'll Bring), Qualifications (maybe same as Requirements?), Skills (Nice to have?), Benefits (Why You'll Love Working With Us), Pay (not mentioned? There's "Competitive base salaries that reflect your value." That's a mention of pay but not specific numbers. The rule: never create Pay/Schedule/Benefits sections unless posting actually states them. It does state "Competitive base salaries that reflect your value." That's a statement about pay, albeit vague. Should we include Pay section? The rule says: never create Pay/Schedule/Benefits sections unless the posting actually states them. It does state competitive base salaries, so we could include Pay section with that sentence. However also "Prefer a few substantive sections over many thin ones." Might combine Pay into Benefits? But they said separate headings for Benefits, Pay, Schedule. We could include Pay with that line. Schedule: mention hybrid/remote work models, travel expected, offsites several times a year. That's schedule info. So we can include Schedule section.
Benefits: list health, wellness, 401k, etc.
We must not include boilerplate like EEO, legal, scam warning, etc. Also remove duplicated lines.
We must preserve all substantive information: need to keep details about responsibilities, requirements, nice to have, benefits, etc.
We must not invent or summarize away detail. Must keep specifics like "Build and lead our executive thought leadership program." etc.
We need to output only HTML fragment, no /, no markdown fences.
We'll structure:
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. Must not include Job ID etc. Must remove boilerplate like EEO, legal, etc. Must preserve all substantive info.
We need to parse the posting: It includes sections: About Tekmetric (company description), Working the Tekmetric Way (culture), What You'll Do (responsibilities), What You'll Bring (requirements/qualifications), Nice to have (maybe skills?), Why You'll Love Working With Us (benefits). Also mention hybrid/remote work, travel expected, offsites.
We need to map to headings: About the role (maybe summary?), Responsibilities (What You'll Do), Requirements (What You'll Bring), Qualifications (maybe same as Requirements?), Skills (Nice to have?), Benefits (Why You'll Love Working With Us), Pay (not mentioned? There's "Competitive base salaries that reflect your value." That's a mention of pay but not specific numbers. The rule: never create Pay/Schedule/Benefits sections unless posting actually states them. It does state "Competitive base salaries that reflect your value." That's a statement about pay, albeit vague. Should we include Pay section? The rule says: never create Pay/Schedule/Benefits sections unless the posting actually states them. It does state competitive base salaries, so we could include Pay section with that sentence. However also "Prefer a few substantive sections over many thin ones." Might combine Pay into Benefits? But they said separate headings for Benefits, Pay, Schedule. We could include Pay with that line. Schedule: mention hybrid/remote work models, travel expected, offsites several times a year. That's schedule info. So we can include Schedule section.
Benefits: list health, wellness, 401k, etc.
We must not include boilerplate like EEO, legal, scam warning, etc. Also remove duplicated lines.
We must preserve all substantive information: need to keep details about responsibilities, requirements, nice to have, benefits, etc.
We must not invent or summarize away detail. Must keep specifics like "Build and lead our executive thought leadership program." etc.
We need to output only HTML fragment, no /, no markdown fences.
We'll structure:
About the role
maybe a short paragraph summarizing role? The posting doesn't have explicit "About the role" heading but we can create a paragraph summarizing the role from the intro: "Tekmetric is looking for a Sr. Public Relations Manager ..." We can put that as prose under About the role.
Then Responsibilities
with - each bullet from What You'll Do.
Then
Requirements
with - each bullet from What You'll Bring (the required qualifications). Might also include "Bachelor's degree and/or 8+ years of experience..." etc.
Then
Skills
maybe for Nice to have? Or we could put Nice to have under Skills. The rule: Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have Skills for nice-to-have.
Qualifications maybe same as Requirements; but we can omit Qualifications if we already have Requirements. But we could include Qualifications as same content? Might be redundant. Better to follow: Requirements for mandatory, Skills for nice-to-have. We'll omit Qualifications.
Benefits: list health & wellness, 401k, etc.
Pay: include statement about competitive base salaries.
Schedule: hybrid/remote, travel expected, offsites.
We must not include duplicated lines. Ensure we capture all substantive info.
Let's extract details.
Company description: About Tekmetric paragraph(s). Could be included under About the role? Or maybe we could have a separate section About the company? Not in allowed headings. But we could incorporate into About the role as context. The instruction: "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't forbid other headings, but says use those for section headings. Probably we should stick to those headings only. So we can put company description in About the role paragraph.
Now extract responsibilities bullets:
- Build and lead our executive thought leadership program.
- Develop a proactive, systematic approach to positioning Tekmetric's leadership team as authoritative, trusted voices in the auto repair industry and the broader space.
- Starting with our founder and CEO, identify speaking opportunities, secure contributed content placements, pitch podcast and media appearances, and craft messaging that earns credibility in both traditional and AI-powered media environments.
- Own the earned media strategy — and evolve it for the AI era.
- Develop and execute a media relations strategy rooted in data-driven storytelling and deep relationships with the trade and business press covering our space.
- Understand that the goal today isn't just earning a click — it's earning a citation.
- Build a sustainable earned media engine that positions Tekmetric as the defining voice in the auto repair technology category, with an eye on GEO and AI visibility as a core strategic lever.
- Drive our founder-led content engine.
- Partner closely with our CEO to develop an authentic, high-impact content program that puts real expertise and perspective on the page.
- Own the strategy, develop the editorial framework, and manage the production workflow that turns leadership insights into industry-shaping content across publications, platforms, and media outlets.
- Lead Tektonic media partnerships and conference PR.
- Tektonic is Tekmetric's flagship annual industry event — and one of our highest-profile brand moments.
- Own the media partnership strategy for Tektonic, developing and managing relationships with trade publications, journalists, and content partners to maximize coverage, credibility, and industry reach before, during, and after the event.
- Partner with Product on launches that earn attention.
- Work hand-in-hand with Product and cross-functional teams to craft narratives for product announcements that drive coverage and real industry conversation.
- Develop pitch angles, coordinate the media strategy, and ensure every major product launch moment gets the external visibility and third-party validation it deserves.
- Position our leaders as subject matter experts.
- Identify, develop, and amplify the expertise of Tekmetric's leaders across marketing, sales, product, finance, operations, customer success, and beyond — matching the right internal voices to the right audiences to build authority across the conversations that matter most to our business.
- Package Tekmetric's philanthropic and community impact.
- Find and tell the human stories behind Tekmetric's investment in the auto repair community.
- Shape the narrative around our broader industry impact in a way that resonates with our audience and reinforces Tekmetric's reputation as a company that genuinely cares.
- Own our media sponsorships.
- Manage and maximize Tekmetric's portfolio of media and trade sponsorships, ensuring each delivers real strategic value — not just logo placements.
- Evaluate opportunities, negotiate agreements, and build the partnerships that extend our reach in the right places.
- Apply a GEO-forward lens to everything.
- Understand that earned media is the primary driver of AI citation, and that brands winning "share of model" today are those who've systematically built external authority over time.
- Embed GEO thinking into media strategy, content structure, and narrative architecture — treating AI visibility as a core PR metric alongside traditional share of voice and earned impressions.
- Measure what actually matters.
- Define and track the right signals: earned media reach, placement quality, executive visibility, share of voice trends, and brand mention sentiment inside AI-generated answers.
- Build reporting that connects PR activity to business outcomes and communicate progress clearly to senior stakeholders.
That's a lot; we need to keep all.
Now requirements (What You'll Bring):
- Bachelor's degree and/or 8+ years of experience in public relations, communications, or a closely related field
- Proven track record of building and executing earned media strategies that drive meaningful, measurable results
- Deep experience in executive communications, thought leadership development, or executive visibility programs
- Strong, established relationships media, with a track record of securing high-quality placements (typo: "relationships media" but keep as is)
- Experience in B2B, SaaS, or technology communications — ideally in a vertical or industry-specific context with a non-desk or field-based end audience
- A working understanding of how GEO and AI search are reshaping PR strategy, and the curiosity and drive to stay ahead of it
- Exceptional writing, editing, and messaging skills — you can write a crisp media pitch, a polished op-ed, a sharp press release, and a tight set of talking points with equal confidence
- High executive presence and interpersonal polish; you're comfortable engaging directly with C-suite leaders, board members, and external media partners
- Ability to navigate ambiguity, lead without a roadmap, and bring structure to programs being built for the first time
- Proven track record of working cross-functionally, especially with Product, Sales, and executive stakeholders
- Experience managing media sponsorships, event media partnerships, or conference PR strategy
Nice to have (Skills):
- Experience marketing to field-based, non-desk, or trade audiences (or anything adjacent to the skilled trades / local service economy)
- Familiarity with PR tools like Meltwater, Muck Rack or Cision, and emerging AI visibility tracking tools
- Familiarity with how AI search is changing discovery—and curiosity to test how content earns visibility and trust in that environment
Benefits (Why You'll Love Working With Us):
- Health & Wellness That Have You Covered
- Enjoy the flexibility of remote work
- Competitive base salaries that reflect your value. (maybe pay)
- Generous Paid Time Off, because we know you do your best work when you're well-rested.
- Support for every stage of life—with paid maternity, parental bonding, and medical leave for you or your loved ones.
- Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage. For employee only, we offer plans that cover 100% of premiums and we cover 50% of costs for families.
- Prioritizing your mental health: get free, confidential counseling through our partnership with BetterHelp.
- Investing In Your Future (and Present)
- 401(k) Retirement Savings Plan with 100% employer match on contributions up to 6% - so your future self will thank you.
- Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) to make your money go further.
- Life and Accidental Death & Dismemberment (AD&D) Insurance for added peace of mind.
- Wellness on your terms: get up to $60/month toward fitness, mental health, or almost anything that helps you feel your best.
- After one year of employment, enjoy a $300 home office setup bonus to help make your space work for you.
- Keep growing with support for continuing education - we’re invested in your development.
- Most importantly, we have a stellar team of coworkers, a really cool office, and lots of fun activities!
We need to separate Pay and Benefits. Pay: "Competitive base salaries that reflect your value." Could be its own line.
Schedule: hybrid and remote work models based on proximity to office hubs; travel expected; offsites several times a year; attendance expected.
We'll extract schedule details:
- At Tekmetric, great work happens anywhere, but great teams are built through intentional connection. We offer hybrid and remote work models based on your proximity to our office hubs. Because we value in-person collaboration, travel is an expected part of every role. We come together several times a year for team and company-wide offsites to align on goals and strengthen relationships. Attendance at these events is expected and fully supported.
Now we need to ensure we don't include boilerplate like EEO, legal, etc. Remove those paragraphs at end.
Now produce HTML.
We'll have:
About the
Requirements
with- each bullet from What You'll Bring (the required qualifications). Might also include "Bachelor's degree and/or 8+ years of experience..." etc.
Then
Skills
maybe for Nice to have? Or we could put Nice to have under Skills. The rule: Usefor section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have Skills for nice-to-have. Qualifications maybe same as Requirements; but we can omit Qualifications if we already have Requirements. But we could include Qualifications as same content? Might be redundant. Better to follow: Requirements for mandatory, Skills for nice-to-have. We'll omit Qualifications. Benefits: list health & wellness, 401k, etc. Pay: include statement about competitive base salaries. Schedule: hybrid/remote, travel expected, offsites. We must not include duplicated lines. Ensure we capture all substantive info. Let's extract details. Company description: About Tekmetric paragraph(s). Could be included under About the role? Or maybe we could have a separate section About the company? Not in allowed headings. But we could incorporate into About the role as context. The instruction: "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't forbid other headings, but says use those for section headings. Probably we should stick to those headings only. So we can put company description in About the role paragraph. Now extract responsibilities bullets: - Build and lead our executive thought leadership program. - Develop a proactive, systematic approach to positioning Tekmetric's leadership team as authoritative, trusted voices in the auto repair industry and the broader space. - Starting with our founder and CEO, identify speaking opportunities, secure contributed content placements, pitch podcast and media appearances, and craft messaging that earns credibility in both traditional and AI-powered media environments. - Own the earned media strategy — and evolve it for the AI era. - Develop and execute a media relations strategy rooted in data-driven storytelling and deep relationships with the trade and business press covering our space. - Understand that the goal today isn't just earning a click — it's earning a citation. - Build a sustainable earned media engine that positions Tekmetric as the defining voice in the auto repair technology category, with an eye on GEO and AI visibility as a core strategic lever. - Drive our founder-led content engine. - Partner closely with our CEO to develop an authentic, high-impact content program that puts real expertise and perspective on the page. - Own the strategy, develop the editorial framework, and manage the production workflow that turns leadership insights into industry-shaping content across publications, platforms, and media outlets. - Lead Tektonic media partnerships and conference PR. - Tektonic is Tekmetric's flagship annual industry event — and one of our highest-profile brand moments. - Own the media partnership strategy for Tektonic, developing and managing relationships with trade publications, journalists, and content partners to maximize coverage, credibility, and industry reach before, during, and after the event. - Partner with Product on launches that earn attention. - Work hand-in-hand with Product and cross-functional teams to craft narratives for product announcements that drive coverage and real industry conversation. - Develop pitch angles, coordinate the media strategy, and ensure every major product launch moment gets the external visibility and third-party validation it deserves. - Position our leaders as subject matter experts. - Identify, develop, and amplify the expertise of Tekmetric's leaders across marketing, sales, product, finance, operations, customer success, and beyond — matching the right internal voices to the right audiences to build authority across the conversations that matter most to our business. - Package Tekmetric's philanthropic and community impact. - Find and tell the human stories behind Tekmetric's investment in the auto repair community. - Shape the narrative around our broader industry impact in a way that resonates with our audience and reinforces Tekmetric's reputation as a company that genuinely cares. - Own our media sponsorships. - Manage and maximize Tekmetric's portfolio of media and trade sponsorships, ensuring each delivers real strategic value — not just logo placements. - Evaluate opportunities, negotiate agreements, and build the partnerships that extend our reach in the right places. - Apply a GEO-forward lens to everything. - Understand that earned media is the primary driver of AI citation, and that brands winning "share of model" today are those who've systematically built external authority over time. - Embed GEO thinking into media strategy, content structure, and narrative architecture — treating AI visibility as a core PR metric alongside traditional share of voice and earned impressions. - Measure what actually matters. - Define and track the right signals: earned media reach, placement quality, executive visibility, share of voice trends, and brand mention sentiment inside AI-generated answers. - Build reporting that connects PR activity to business outcomes and communicate progress clearly to senior stakeholders. That's a lot; we need to keep all. Now requirements (What You'll Bring): - Bachelor's degree and/or 8+ years of experience in public relations, communications, or a closely related field - Proven track record of building and executing earned media strategies that drive meaningful, measurable results - Deep experience in executive communications, thought leadership development, or executive visibility programs - Strong, established relationships media, with a track record of securing high-quality placements (typo: "relationships media" but keep as is) - Experience in B2B, SaaS, or technology communications — ideally in a vertical or industry-specific context with a non-desk or field-based end audience - A working understanding of how GEO and AI search are reshaping PR strategy, and the curiosity and drive to stay ahead of it - Exceptional writing, editing, and messaging skills — you can write a crisp media pitch, a polished op-ed, a sharp press release, and a tight set of talking points with equal confidence - High executive presence and interpersonal polish; you're comfortable engaging directly with C-suite leaders, board members, and external media partners - Ability to navigate ambiguity, lead without a roadmap, and bring structure to programs being built for the first time - Proven track record of working cross-functionally, especially with Product, Sales, and executive stakeholders - Experience managing media sponsorships, event media partnerships, or conference PR strategy Nice to have (Skills): - Experience marketing to field-based, non-desk, or trade audiences (or anything adjacent to the skilled trades / local service economy) - Familiarity with PR tools like Meltwater, Muck Rack or Cision, and emerging AI visibility tracking tools - Familiarity with how AI search is changing discovery—and curiosity to test how content earns visibility and trust in that environment Benefits (Why You'll Love Working With Us): - Health & Wellness That Have You Covered - Enjoy the flexibility of remote work - Competitive base salaries that reflect your value. (maybe pay) - Generous Paid Time Off, because we know you do your best work when you're well-rested. - Support for every stage of life—with paid maternity, parental bonding, and medical leave for you or your loved ones. - Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage. For employee only, we offer plans that cover 100% of premiums and we cover 50% of costs for families. - Prioritizing your mental health: get free, confidential counseling through our partnership with BetterHelp. - Investing In Your Future (and Present) - 401(k) Retirement Savings Plan with 100% employer match on contributions up to 6% - so your future self will thank you. - Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) to make your money go further. - Life and Accidental Death & Dismemberment (AD&D) Insurance for added peace of mind. - Wellness on your terms: get up to $60/month toward fitness, mental health, or almost anything that helps you feel your best. - After one year of employment, enjoy a $300 home office setup bonus to help make your space work for you. - Keep growing with support for continuing education - we’re invested in your development. - Most importantly, we have a stellar team of coworkers, a really cool office, and lots of fun activities! We need to separate Pay and Benefits. Pay: "Competitive base salaries that reflect your value." Could be its own line. Schedule: hybrid and remote work models based on proximity to office hubs; travel expected; offsites several times a year; attendance expected. We'll extract schedule details: - At Tekmetric, great work happens anywhere, but great teams are built through intentional connection. We offer hybrid and remote work models based on your proximity to our office hubs. Because we value in-person collaboration, travel is an expected part of every role. We come together several times a year for team and company-wide offsites to align on goals and strengthen relationships. Attendance at these events is expected and fully supported. Now we need to ensure we don't include boilerplate like EEO, legal, etc. Remove those paragraphs at end. Now produce HTML. We'll have:
About the