Sr. Manager, Public Relations and Communications

Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and engaged community, we empower people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and globally recognized as an innovator within the apparel space. We reach over 3 million customers through our online stores, Knix retail locations across North America, and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products, and brands Knix and Kt by Knix.

About the role

The Senior Manager, PR + Communications identifies opportunities that will further elevate the Knix, Kt by Knix, and Mntd brands by driving awareness, brand obsession, and cultural relevance. This position will oversee Public Relations and Corporate Communications initiatives to ensure consistent and qualitative coverage of both brands across North America, with a strong focus on the U.S. market. This is an individual contributor role with no direct reports, requiring the ability to seamlessly balance high-level strategy, detailed planning, and hands-on execution. The successful candidate will demonstrate a high level of ownership and resiliency to drive impact. This role requires collaboration with our brand team to establish strong partnerships both on a regional and national scale across the U.S. and Canada. The ideal candidate will be based in the New York or Tri-State area, have strong relationships with U.S. media, and have experience working with or within PR agencies. This role also requires some travel to our Toronto office approximately six times per year.

About You

You are equally creative and logical in your approach to problem-solving and decision-making. You stay up to date on current events, news, social media trends, and pop culture. You are a natural relationship builder and people person. You excel at time management and can juggle multiple priorities in a fast-paced environment. You are a community builder and networker, bringing people together and fostering brand connections. You can see the big picture while managing details to ensure success. You use analytical skills to solve problems and find the best outcomes. You are agile and can work independently while collaborating with a larger cross-functional team.

Responsibilities

• Develop and execute a strategic public relations program that elevates Knix's brand profile, with a strong focus on driving earned media and storytelling in the U.S.
• Build and cultivate meaningful relationships across media, culture, and industry to keep Knix top of mind as a preferred brand and partner.
• Lead day-to-day management of the PR agency, ensuring clear briefs, priorities, reporting, timelines, and measurable outcomes.
• Partner closely with the Brand team to identify culturally relevant opportunities, maximize earned media potential, and develop integrated communications plans.
• Align PR initiatives with the broader marketing strategy, establishing clear KPIs and measuring impact across awareness, brand equity, and business objectives.
• Develop scalable processes for media outreach, relationship management, press planning, and campaign execution.
• Identify, evaluate, and cultivate strategic partnership opportunities that strengthen brand relevance and generate earned media.
• Create compelling project briefs, messaging frameworks, and executive-ready presentations to support cross-functional alignment and decision-making.
• Collaborate with senior leadership and cross-functional marketing teams to ensure proactive communications planning around key business priorities and brand moments.
• Forecast, measure, and report on PR and partnership performance, including earned media, co-branded initiatives, events, and other strategic collaborations.
• Partner with Regional Field Marketing to identify and amplify local market opportunities that support brand awareness and community engagement.
• Oversee all PR operations, including agency management, media materials, press timelines, event communications, reporting, and ongoing optimization.

Requirements

• Based in the New York area with strong relationships with U.S. media.
• 5-7+ years of experience in PR, brand partnerships, communications, or marketing, with 2-3 years in a leadership role.
• Preferred experience working closely with agency partners.
• Proficiency in Microsoft Office and G Suite.
• Bachelor’s degree or higher in a relevant field.
• Experience negotiating contracts and agreements.
• Strong time management and logistics skills, with the ability to keep stakeholders accountable.
• Proven experience in end-to-end partnership development and management.
• Strong critical thinking, problem-solving, and subject matter expertise.
• Highly motivated, self-directed, and collaborative with excellent interpersonal skills.
• Ability to learn quickly and work independently while engaging with cross-functional teams and external partners.

Pay

Annual salary starting at $140,000.00 USD. Compensation may increase for candidates who are more proficient or have achieved mastery and deep institutional knowledge over time.

Benefits

• 100% coverage of premiums for health, dental, and Health Spending Account (HSA).
• Generous coverage for paramedical services, mental health support, and vision care.
• Access to Dialogue, an app for virtual coaching, therapy, and legal counseling.
• 3 floater days and 10 sick days annually.
• 4 extra paid days off attached to Victoria Day, Canada Day, Civic Holiday, and Labour Day.
• Paid Parental Leave: 80% salary for 24 weeks (nearly 6 months) for birthing parents, partners, and parents via adoption or surrogacy.
• GRSP Match program (up to 3% match).
• $500 annual development budget.
• 50% discount on Knix products.