Sr. Manager, Brand Strategy - Comcast Business

Job Description

• Leverage product and consumer insights to create benefit-led messaging aligned with brand principles.
• Synthesize inputs from multiple teams and data sources into clear, unified narratives.
• Develop and implement strategic brand frameworks, positioning, naming, and messaging for products and go-to-market initiatives.
• Plan and manage research to inform brand strategy and message development.
• Influence and align messaging across internal stakeholders and external partners.
• Own and evolve the Comcast Business visual identity, including logos, typography, color, iconography, photography, sonic, animation, and environmental branding.
• Maintain and update Brand Guidelines, and foundational brand assets.
• Lead brand alignment across internal teams, agencies, and executive leadership.
• Support brand photoshoots and asset production planning.
• Steward visual identity across channels including dotcom, app, retail, and experiential.
• Support the development of the Comcast Business Brand Hub as a dynamic digital resource.
• Drive consistent brand message and identity across teams including but not limited to dotcom, advertising, sales enablement, digital and social.
• Manage and oversee agency and third-party vendor relationships, including scoping work, negotiating deliverables, and effectively managing budgets to ensure high-quality execution.
• Present confidently to senior leadership and stakeholders.
• Drive results through teamwork, innovation, and proactive problem-solving.
• Leverage AI, building and deploying agents to support messaging and content development using Co-Pilot and proprietary AI tools.

Qualifications

• 7+ years in brand strategy, identity, or marketing roles.
• Proven and experienced writer—able to distill complex ideas into clear, compelling, and crisp narratives.
• Ability to synthesize insights and translate them into compelling messaging.
• Detail-oriented with strong project management and organizational skills.
• Strong strategic thinking and creative problem-solving skills.
• Comfortable in a fast-paced, dynamic environment.

Skills

• Marketing
• Visual Identity
• Copywriting
• Brand Strategy
• Brand Communications

Education

• Bachelor's Degree

Relevant Work Experience

• 10 Years +

Our Benefits

• Medical, prescription, vision, and dental insurance for eligible employees.
• 401(k) savings plan with dollar-for-dollar matching up to the first 6% of your pay.
• Paid time off including eight observed company holidays and flex time.
• Exclusive perks + discounts, including tuition assistance, commuter benefits and more!

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