Sr. Brand Manager, Brand & Innovation

Key Responsibilities

• Support the development and execution of annual brand strategies, growth plans, and go-to-market initiatives.
• Lead brand positioning, messaging, packaging optimization, and consumer communications initiatives.
• Translate consumer insights, category trends, competitive intelligence, and business analytics into actionable growth opportunities.
• Partner with Sales and Shopper Marketing to develop cohesive consumer, customer, and retailer strategies.
• Monitor business performance, synthesize key learnings, and develop recommendations to drive household penetration, velocity, and brand equity.
• Develop compelling business cases and executive-level presentations to influence cross-functional and leadership decisions.
• Lead the end-to-end innovation process from opportunity identification and concept development through commercialization and launch.
• Identify emerging consumer trends and whitespace opportunities across frozen, beverage, functional wellness, and adjacent better-for-you categories.
• Partner closely with R&D, Operations, Sales and Finance to develop products that deliver compelling consumer experiences and strong business fundamentals.
• Lead concept development, positioning, claims, packaging strategy, and launch planning grounded in consumer insights.
• Manage consumer research including exploratory insights, concept testing, sensory learning, and post-launch performance analysis.
• Serve as a highly accountable project leader who can move initiatives forward from strategy through execution.
• Collaborate closely with project management and cross-functional team to ensure achieving timelines.
• Balance strategic thinking with a willingness to dive into the details and personally create the work needed to move initiatives forward.
• Bring a test-and-learn mindset, continuously optimizing initiatives based on consumer feedback, business performance, and marketplace learnings.
• Thrive in a lean, entrepreneurial environment where every team member contributes beyond traditional role boundaries.

Qualifications

• 6–10 years of progressive brand marketing experience within consumer packaged goods (CPG).
• Strong foundation in brand management at a leading CPG company, complemented by experience applying those capabilities within a smaller, entrepreneurial food and/or beverage organization.
• Demonstrated success leading innovation from opportunity identification through commercialization and launch.
• Excellent cross-functional leadership skills with the ability to influence and drive alignment across Sales, R&D, Operations, Finance, and external partners.
• Proven ability to translate consumer insights, category trends, and business analytics into actionable growth strategies.
• Strong strategic thinking, analytical, storytelling, and executive presentation skills.
• Demonstrated ability to thrive in a lean, fast-paced organization where leaders own both strategy and execution, including personally leading analysis, presentations, and project management.
• Hightly organized self-starter with a builder mentality, strong ownership, and a bias for action.
• Preferred MBA strongly preferred.
• Passion for health, wellness, sustainability, and mission-driven brands.